DataWind Inc.

DataWind Inc.

January 08, 2015 07:55 ET

DataWind Expands Its Distribution Channel By Partnering With HomeShop 18, India's Largest TV Home Shopping Network

MISSISSAUGA, ONTARIO--(Marketwired - Jan. 8, 2015) - DataWind Inc. (TSX:DW), a leader in low cost internet connectivity and a leading provider of wireless web access products, today announced an expansion of its Indian retail channel through a new partnership with HomeShop18, India's largest TV Home Shopping network. The agreement includes the launch of unique sales campaigns across TV Home Shopping, Mobile and Internet which will provide greater access to DataWind's products, currently India's largest selling low cost android devices. The first campaign is scheduled for January 9th, 2015.

DataWind has recently expanded its distribution network with a series of modern, traditional and online retail distribution agreements. DataWind's devices are available across India at specialist, general mobile stores and large electronics retail superstores. These new distribution channels support the company's existing retail infrastructure which includes online and direct to consumer channels. DataWind recently partnered with UniverCell and Spice Retail and established its own distribution network in India. HomeShop18's broad TV shopping network will allow DataWind to fill previous distribution gaps.

Speaking on the occasion, Suneet Singh Tuli, President & CEO of DataWind said: "We see this partnership as another milestone for DataWind. HomeShop18 has extensive experience and success in selling products across various retail platforms including broadcast, internet and mobile. The partnership augurs well for both companies as it increases consumer access to our low cost android tablets and the addition of our products to the HomeShop18 platforms expands their overall offering."

Speaking about the partnership, Mr. Sundeep Malhotra, Founder and CEO, HomeShop18 said: "We at HomeShop18, aim to persistently bring to our customers superior technology at an affordable price. Our partnership with Datawind will ensure our customers from across the length and breadth of the country, have access to the company's rich product portfolio. We are delighted to offer HomeShop18's extensive reach through TV, Web and Mobile to Datawind and look forward to a successful alliance."

About Datawind:

DataWind is a leader in low-cost Internet connectivity for emerging markets. DataWind's mission is to bring the Internet, which has the ability to create tremendous social and economic benefits, to billions of unconnected people in the developing world. The Company's Internet Delivery Platform offers a low-cost Internet browsing solution by bundling an affordable tablet device with an inexpensive, pre-paid, 2G Internet service plan.

About HomeShop18:

HomeShop18 is India's first comprehensive virtual retail business, selling credible brands to customers nationally, operating in a multimedia environment including Internet, TV and via mobile. As a pioneering player in the space, HomeShop18 changed the way Indians shop by launching India's first 24 hour Home Shopping TV channel in 2008. In 2011, HomeShop18 commenced its e-commerce arm with With the introduction of mobile shopping in 2013, Homeshop18 redefines the way consumers shop. Present over all virtual platforms of shopping, has emerged as one of the largest e-retailer in India.

Today, HomeShop18 reaches a strong, loyal customer base with an impressive portfolio of over 14 million SKU's across multiple categories and a logistical reach of over 3000 locations across India. HomeShop18 offers a complete product range across all major categories; including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings, kids' gear, books and many more.

HomeShop18 offers free shipping and cash-on-delivery. HomeShop18 TV channel is available to all cable operators & leading DTH players: Tata Sky 151, Dish TV- channel no 122, Reliance- channel no 219, Videocon- channel no 137, Airtel- channel no 112. For details on HomeShop18 shows and its various products, customers can call 1800-1800-918 or they can log on to and check exciting offers.

For more, check out or download the app on your android or iOS device.

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