March 18, 2013 09:26 ET

DataXu Hosts "Programmatic Marketing: Fueling Engagement and Better Results with Big Data Analytics" Webinar

Webinar to Feature Harvard Professor Tom Davenport and Team One Group Media Director Scott Wensman

BOSTON, MA--(Marketwire - Mar 18, 2013) -  In today's digital world, top brands -- and savvy marketers -- are discovering the competitive advantage of using programmatic marketing to increase marketing results. Are you getting the most from big data analytics to better understand consumer behavior, deliver more relevant consumer experiences for deeper engagement, and map marketing investments to your specific goals?

Join DataXu for an interactive webinar featuring Tom Davenport, Visiting Professor at Harvard University and Distinguished Professor of Information & Management at Babson College and Scott Wensman, Group Media Director at Team One for an engaging discussion, where attendees will learn:

  • The top industry drivers behind the adoption of programmatic marketing
  • Key steps to get started with programmatic marketing technology solutions
  • How a major auto brand is using consumer insights to fuel new strategies and drive results

Date: Thursday, March 28 at 11am PT/ 2pm ET

Register here:

Please submit questions in advance to DataXu on Twitter and follow the conversation at #ProgrammaticMarketing.

About DataXu
DataXu is transforming the way companies build their brands in a digital world through the industry's only fully integrated programmatic marketing solution. The DataXu Platform offers cloud-based software that leverages data and analytics to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit or follow us at

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