June 21, 2016 09:00 ET

DataXu Names Chris Sullivan as Chief Financial Officer

BOSTON, MA--(Marketwired - Jun 21, 2016) -

  • Chris Sullivan, a seasoned executive with a history of leading financial operations at both public and high growth pre-IPO companies, joins DataXu management team.
  • Sullivan brings extensive operational and strategic CFO experience as DataXu scales profitable growth.

DataXu, a leading provider of programmatic marketing software, today announced the appointment of Chris Sullivan as Chief Financial Officer (CFO), effective June 13, 2016. An accomplished CFO with public and high growth pre-IPO company experience, Sullivan has more than 30 years experience in the high technology, e-commerce and financial services industries. Sullivan will oversee corporate finance, accounting, investor relations and legal functions, and will report to DataXu Chief Executive Officer and Co-Founder Mike Baker.

Sullivan joins DataXu from ecommerce company Gazelle, where he started as CFO before progressing to CEO, growing the business from $8M to more than $100M in five years. Prior to his tenure at Gazelle, Sullivan held CFO positions at Fidelity, Pegasystems and Event Zero, as well as senior executive roles at Fisher Scientific and Digital Equipment Corporation (DEC). Sullivan holds a BS and MBA from Babson College in Wellesley, MA. With a proven track record in strategic planning, corporate finance and accounting, performance management and investor relations, Sullivan joins the DataXu management team as they scale to support rapid profitable business growth. DataXu also announced on Monday the hire of VP of Television Solutions Tore Tellefeson, who will lead a marketing analytics and data science team focused on television.

"We are excited to welcome Chris to the DataXu leadership team," said Mike Baker, CEO & Co-Founder. "DataXu's growth is accelerating due to the dramatic rise of programmatic marketing, which is growing at a five-year CAGR of 24%, but also due to the global adoption of our programmatic marketing and analytics solutions by the world's largest brand advertisers and agencies. Chris's deep experience with consumer marketing and enterprise solutions is a terrific complement to our team."

"As a financial leader who has always sought to optimize return on marketing investment, I am excited to be part of a company that helps top advertisers and agencies do exactly that," Sullivan said. "DataXu has a strong finance team and an even stronger programmatic marketing and analytics solution for advertisers, and we are well positioned to deliver on the growth opportunity in front of us."

About DataXu
DataXu's mission is to make marketing better using data science. The world's top brands and agencies use DataXu to better understand and engage customers across all devices and media formats. Our solution provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities. With sixteen offices in eleven countries, DataXu's full-stack solution is powering the digital transformation of the world's most valuable brands.

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