May 31, 2012 14:30 ET

DataXu Webinar: Ford Case Study to Be Unveiled as Industry's First Successful Programmatic Premium Implementation

BOSTON, MA--(Marketwire - May 31, 2012) - For both marketers and premium publishers, Programmatic Premium is an exciting new development in digital marketing. Join DataXu and Team Detroit's SVP of Interactive Media John Gray, with guest speaker Forrester Research Senior Analyst Michael Greene, for the "Programmatic Premium Drives Higher Returns From Premium Media Investments" webinar on Thursday, June 7 at 2pm ET, to learn how publishers and brands can combine real-time impression-level decisioning with premium guaranteed buys -- for substantial gains in value and effectiveness.

Date: Thursday, June 7 at 11am PT/ 2pm ET

Cost: Free

To Register:

About DataXu
At DataXu, we are transforming the way global brands market to consumers in the digital world. An enterprise data and analytics company, DataXu offers DX3, the first fully integrated omni-channel marketing management platform. DX3 helps you easily manage the deluge of big data, turning insights about consumer behavior into immediate decisions that impact Return on Marketing Investment (ROMI.) We help brands to more effectively and efficiently reach and engage consumers, resulting in improved brand engagement, customer acquisition, and sales.

The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit or follow us at

Contact Information

  • Media Contact:
    Denise Vardakas-Styrna
    Email Contact