August 28, 2013 09:30 ET

DataXu Webinar: "How Top Brands Are Using Data & Analytics to Fuel a Customer-Centric Approach to Marketing"

BOSTON, MA--(Marketwired - Aug 28, 2013) - The ever-changing digital consumer has up-ended advertising as we know it. The customer journey we've built into our marketing systems and processes no longer exists. How can marketers deliver the personalized experiences consumers expect in today's always-on, always connected world?

Top brands are adopting a customer-centric approach to marketing, leveraging the latest programmatic technologies to gain valuable insights and increase engagement for improved acquisition and better ROI.

Join guest speaker Forrester Research Inc. Principal Analyst Joanna O'Connell and DataXu Vice President of Business Development Adrian Tompsett as they discuss:

  • How the customer journey has changed
  • How Ford Motor Company fundamentally changed their marketing practices to realize impressive results.

The webinar will also explore the recently published Forrester Research, Inc. report, "Maximize Media ROI with a Customer-centric Approach." All attendees will receive a complimentary copy of the report.

Date: Wednesday, September 11 at 11:00am PT/2:00pm ET

Register here:

Please submit questions in advance to DataXu on Twitter and follow the conversation at #CustomerJourney.

About DataXu

DataXu is transforming the way companies build their brands in a digital world through the industry's only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers through the buying journey and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit or follow us at

Copyright © 2013 DataXu, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners.

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