SOURCE: Datera


July 20, 2016 10:00 ET

Datera Recognized on 2016 Emerging Vendors List for Its Innovative Data Fabric Technology, Which Helps Enterprises Scale Quickly and Flexibly

SAN FRANCISCO, CA--(Marketwired - Jul 20, 2016) - Datera, the hyperscale data company, announced today that CRN®, a brand of The Channel Company, has named Datera to its 2016 list of Emerging Vendors. This annual list recognizes recently founded, up-and-coming technology suppliers who are shaping the future of the IT channel through unique technological innovations. In addition to celebrating these standout companies, the Emerging Vendors list also serves as a valuable resource for solution providers looking to expand their portfolios with cutting-edge technology.

Datera was chosen for CRN's watchlist because of its innovative automated datacenter technology. Datera's elastic data fabric turns infrastructure into code, enabling its customers to scale quickly, spend flexibly and speed time to deployment. It works integrates with new-age containers like Docker to make creating and maintaining a private cloud effortless for any enterprise. According to Wikibon, the market for true private cloud (both on-premises and hosted together) is expected to grow from $7 billion in 2015 to $201 billion in 2026 (36% CAGR) and account for 31% of infrastructure spend. Datera is a pioneer in helping enterprises build large-scale, fully-automated private clouds with Amazon Web Services (AWS)-like flexible block storage. While AWS, Google Compute Engine (GCE) and Microsoft Azure have developed internal platforms that handle storage for containers, Datera provides similar benefits to companies without the major internal infrastructure investment of AWS, Google or Microsoft.

"The select group of companies on our Emerging Vendors list have already made a name for themselves in their short time in the IT community, introducing leading-edge technologies with the potential to transform their segments of the IT market," said Robert Faletra, CEO of The Channel Company. "These tech suppliers are quickly making their mark on the industry and are the ones solution providers should watch in 2016."

"An application is only as good as its datacenter enables it to be, and a company can only grow as fast as its datacenter empowers it to grow," said Marc Fleischmann, CEO of Datera. "As a channel company, we have a direct responsibility to help our customers operate more efficiently and deliver the highest-quality products and services. We take that responsibility very seriously, and its incredibly validating to see that effort recognized."

The Emerging Vendors list will be featured in the August 2016 issue of CRN and online at

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About Datera
Founded by the authors and maintainers of the Linux I/O storage stack, Datera brings hyperscale operations and economics to private and public clouds. Datera's products are used in production by large enterprises and service providers worldwide. The company is headquartered in Sunnyvale, CA and is backed by Khosla Ventures, Samsung Ventures and Silicon Valley luminaries Andy Bechtolsheim and Pradeep Sindhu. For more information, visit or follow @DateraInc on Twitter.

About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

CRN is a registered trademark of The Channel Company, LLC. The Channel Company logo is a trademark of The Channel Company, LLC (registration pending). All rights reserved. 

Contact Information

  • Datera Contact:
    Shauna Roberts
    BOCA Communications
    Email Contact

    Channel Company Contact:
    Melanie Turpin
    The Channel Company
    (508) 416-1195
    Email Contact