NEW YORK, NY--(Marketwired - Nov 1, 2016) - Datorama, a global marketing analytics innovator, today announced it has established a formal partner relationship with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. LiveRamp's IdentityLink platform unifies siloed data across offline and digital channels to power an omnichannel view of the consumer for people-based marketing initiatives. This collaboration unlocks tremendous value for Datorama users, who can now benefit from precise campaign targeting and performance measurement at the individual level -- all within a privacy-compliant environment.
The partnership allows professionals utilizing Datorama's Marketing Integration Engine to link and consolidate messy, siloed data from multiple consumer touchpoints, including online advertising exposures and offline sales transactions. It enables closed-loop measurement and deeper insight into the customer journey.
"When campaigns are analyzed at the level of people, rather than devices, new insights emerge that can lead to even greater ROI," said Travis May, president and GM of LiveRamp. "Through this partnership, Datorama clients can form a deeper understanding of their customers that results in smarter investment decisions and more relevant communications."
"Understanding a customer's path to purchase is a big step forward for marketers," said Ran Sarig, co-founder and CEO, Datorama. "While today's marketing professionals are used to campaigning against segments, this is the next groundbreaking move that will move the marketing needle forward. We're excited to provide this opportunity for Datorama users and are proud to be leading innovation with a terrific partner."
Datorama's Marketing Integration Engine provides an end-to-end marketing analytics solution for business users that combines this industry-leading data integration capability with patent-pending dynamic data modeling, productized campaign management tools, intuitive data visualization, and advanced analytics that power unified reporting for real-time data analysis and insights. Datorama helps enterprises, agencies, publishers and platforms of all sizes to centralize all of their marketing data, while providing the agility to experiment and manage change, two hallmarks of today's data-driven marketing environment.
Datorama works with thousands of brands, hundreds of agencies, publishers and technology companies that leverage the company's Marketing Integration Engine. Global clients include L'Oréal, Foursquare, Yahoo! JAPAN, GoDaddy and many more.
Recently, in a commissioned study by Forrester Consulting on behalf of Datorama, Forrester discovered a Total Economic Impact benefit over $9.8MM for a single enterprise customer. In addition, Datorama was designated a 2016 Gartner Cool Vendor in Data-Driven Marketing, and was named a 2015 Deloitte Israel Fast 50-Rising Star, which recognized Datorama's extraordinary revenue growth rate of 694 percent.
Datorama is a global marketing analytics company providing the world's first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's software-as-a-service (SaaS) platform gives marketers the ability to connect all of their data sources together, whether it's a handful or hundreds, to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance. Datorama's best-in-class combination of end-to-end data management, machine learning (AI) technology, and high-performance architecture makes it simple for data-driven marketers of all experience levels to connect, unify, analyze and act on all of their marketing data.
Datorama powers marketing analytics for thousands of leading organizations and has a global presence with 14 offices worldwide. To learn more about Datorama, please visit: www.datorama.com.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.