SOURCE: Datorama

Datorama

October 05, 2015 09:00 ET

Datorama and Argyle Executive Forum to Host Leadership in Digital Marketing Lunch: Turning Big Data Into Value

American Signature, L'Oreal, and Time Inc., Digital Marketing Experts Join Datorama to Discuss the Rapidly Changing World of Marketing Analytics on Tuesday, October 6, 2015

NEW YORK, NY--(Marketwired - Oct 5, 2015) -

WHO: Datorama, a marketing intelligence company, in partnership with the Argyle Executive Forum, is bringing together marketing experts from a variety of industry verticals to discuss the changing role of the CMO, data-driven decision making in marketing and more at the 2015 Leadership in Digital Marketing Lunch: Turning Big Data into Value.

Datorama provides the world's first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. It provides the capability, in today's fast-paced industry, to quickly gain control and confidence in marketing decisions -- even with the rapid introduction of new technologies, goals and metrics. From data management to visualization, Datorama handles it all -- enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels.

WHAT: Datorama's Chief Solutions Officer and Co-Founder Katrin Ribant, will moderate a panel of digital marketing executives on the topic of 'Turning Big Data into Value.' Panelists include Stephen Haffer, Chief Information Officer/ EVP of Omni-Channel Customer Engagement, American Signature; Emma Williamson, Head of Consumer Affairs & Social Media, L'Oréal Australia and New Zealand; and, Scott McAllister, Senior Vice President, Digital Marketing & Revenue, Time Inc.

The panel will discuss how the emergence of digital has dramatically transformed how companies make decisions in the modern marketplace, as well as the pace at which they do so. More than ever before, CMOs are rising in importance, as executive teams increasingly turn to marketers to help lead the organization into the data-driven landscape. While many organizations have realized the criticality of centralized information, as reflected by skyrocketing spending on marketing technology to enable data-driven decision making, CMOs are left with the momentous task of connecting the dots internally and making this data actionable. How can marketing executives navigate the plethora of available data, translate the relevant information into actionable insights, and drive profitable marketing decisions? And above all else, how can they demonstrate the results of these efforts to the C-Suite?

WHERE: New York, NY - Attendees will be notified of the exact meeting location upon registration for the event.

WHEN: Tuesday, October 6, 2015, 11:55 a.m. - 12:55 p.m. ET 

The event is invite-only. To request an invitation, please visit: http://www.argyleforum.com/Events/2015-Leadership-in-Digital-Marketing-Lunch:-Turning-Big-Data-into-Value--New-York/

About Datorama

Datorama is a U.S.-based marketing intelligence company that provides the world's first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. It provides the capability, in today's fast-paced industry, to quickly gain control and confidence in marketing decisions -- even with the rapid introduction of new technologies, goals and metrics. From data management to visualization, Datorama handles it all -- enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels.

The company is funded by Marker LLC, Eric Schmidt's Innovation Endeavors and Cedar Fund, and has offices in New York, London, Tokyo, Sydney, Tel Aviv, Mexico City, Paris, Madrid, Amsterdam, Singapore, Melbourne, Johannesburg and Miami. For more information, please visit: www.datorama.com.

Contact Information

  • Contact:
    Devan Gillick
    Breakaway Communications for Datorama
    +1 415-358-2487
    Email Contact