SOURCE: Datorama

Datorama

June 23, 2016 09:00 ET

Datorama Moves Into Its New, NYC-Based Global Headquarters

Doubled Global Headcount, Year-Over-Year, and Significant Customer Acquisition Fuels Expansion

NEW YORK, NY--(Marketwired - Jun 23, 2016) - Datorama, a global leader in marketing analytics innovation, today announced the opening of its new global headquarters in Manhattan's historic Flatiron district, which is an emerging hotspot for creative and technology-centric companies. Now located at 43 W. 23rd Street, Datorama occupies the entire 12,000+ square feet of the Castro Building's eighth floor.

Datorama's move into its new office is based on significant customer acquisition and growth, which is driving the need for more space to accommodate the company's fast-growing New York-based team. Because of Datorama's unique approach to marketing data integration, the company is seeing significant customer adoption and success worldwide with hundreds of agencies and thousands of brands. Businesses are using the company's Marketing Integration Engine to immediately understand campaign performance and make real-time adjustments based upon all of their respective marketing data. Global customers include L'Oréal, Foursquare, Yahoo! JAPAN and GoDaddy. Datorama was recently identified as a 2016 Gartner Cool Vendor in Data-Driven Marketing, and in addition, was named a 2015 Deloitte Israel Fast 50-Rising Star, which recognized Datorama's extraordinary revenue growth rate of 694 percent.

Datorama's Marketing Integration Engine addresses one of the toughest challenges facing data-driven marketers today, messy data. By applying artificial intelligence, the Marketing Integration Engine automates the process by which marketers connect online and offline data sources, in any format at any time, from the bewildering landscape of advertising and marketing technologies that pervade today's marketing technology stack. The platform provides an end-to-end marketing analytics solution for business users by combining patent-pending dynamic data modeling, productized campaign management tools, intuitive data visualization, and advanced analytics that power unified reporting for real-time data analysis and insights.

Datorama helps enterprises, agencies, publishers and platforms of all sizes centralize all of their marketing data across channels. As this information is continually integrated and related using Datorama's proprietary machine learning technology, all of an organization's marketing data is organized into a single source of truth.

"In all of Datorama's efforts, from research & development advancing our product to our dedicated account management personnel guiding our customers to successful results to our consistent revenue growth, we're firing on all cylinders in 2016. It's been truly amazing to watch the company grow from a concept into a MarTech disruptor that is accelerating," said Datorama CEO & co-founder, Ran Sarig. He added, "We're still hungry, however. Based on significant customer demand, we're aggressively increasing our global headcount, which required the addition of a new location in Germany and larger offices for our teams in London and Tokyo."

About Datorama

Datorama is a global marketing analytics company providing the world's first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's software-as-service (SaaS) platform gives marketers the ability to connect all of their data sources together, whether it's a handful or hundreds, to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance. Datorama's best-in-class combination of end-to-end data management, machine learning (AI) technology, and high-performance architecture makes it simple for data-driven marketers of all experience levels to connect, unify, analyze and act on all of their marketing data.

Datorama powers marketing analytics for thousands of leading organizations and has a global presence with 14 offices worldwide. To learn more about Datorama, please visit: www.datorama.com.

Contact Information

  • Contact:

    Devan Gillick
    Breakaway Communications for Datorama
    +1 415-358-2487
    Email Contact