NEW YORK, NY--(Marketwired - Sep 6, 2016) - Datorama, a global leader in marketing analytics innovation, today announced the results of an independent study conducted by Forrester Consulting that quantifies the financial and operational benefits gained using Datorama for a leading telecommunications and media company. The USD $15+ billion enterprise implemented the company's Marketing Integration Engine and achieved a three-year total economic benefit totaling nearly USD $10 million, largely driven by higher profits due to a campaign conversion rate increase of 25 percent.
The Forrester Consulting Total Economic Impact™ (TEI) study, commissioned by Datorama, reveals the business impact Datorama can have on an enterprise in a very short period of time. In three years, the customer achieved significant improvements in its marketing campaign reporting, analysis and performance. Prior to deploying Datorama, the customer used a time-consuming, manual process to collect and analyze data from over 150 source systems. Adding to the complexity, data was then tracked in very large and inflexible Excel spreadsheets that were updated daily and weekly. With Datorama's artificial intelligence (AI)-based solution, the telecom company was able to automate its processes of the collection, integration and analysis of data. Ridden of the typical data errors associated with manual processes, users now have a much clearer, trusted view of their respective marketing campaigns and their impact on the business.
The Forrester Consulting study, "Measuring the Total Economic Impact™: Benefits of Datorama" is available now.
Other study highlights include:
- 2,600 analyst hours saved per year -- this time is now reassigned to strategic priorities
- 14 percent of the marketing budget saved and reallocated
- Over 80 team members -- including the CMO -- now have access to a single source of truth, which is trusted, and eliminates the burden of compiling complex, time-consuming spreadsheets
A digital marketing analyst who was interviewed by Forrester Consulting for the report states, "Prior to Datorama, we had gigantic spreadsheets with lots of slicers and tabs. The processes were cumbersome, slow and error prone. With Datorama, now people are breathing."
Looking ahead, the company plans to continue building on their impressive results, using Datorama to help uncover specific customer journeys with the addition of new transactional and customer experience data sources.
"Our next-generation marketing analytics solution was built to unify marketing at the data layer. To do that we automate data management, modeling and analytics for all professionals within a businesses' marketing organization. This provides our customers with the ability to move away from time-consuming data wrangling tasks to focus on putting data to use for strategic insights. This study shows just how significant those insights are on marketing and the business as a whole," said Ran Sarig, co-founder and CEO, Datorama. "Having one of our customers showcase their success is a testament to how critical our platform is to their business objectives, which makes us incredibly proud of our people and our product."
Datorama's Marketing Integration Engine addresses one of the toughest challenges facing data-driven marketers today: Quickly integrating all of the marketing department's messy, siloed data. By applying AI, the Marketing Integration Engine automates the process by which marketers connect all of their online and offline data sources from the ever-increasing landscape of advertising, marketing, sales and CRM technologies that pervade today's marketing technology stack. The platform provides an end-to-end marketing analytics solution for business users that combines this industry-leading data integration capability with patent-pending dynamic data modeling, productized campaign management tools, intuitive data visualization, and advanced analytics that powers unified reporting for real-time data analysis and insights. Datorama helps enterprises, agencies, publishers and platforms of all sizes centralize all of their marketing data while providing the agility to experiment and manage change, two hallmarks of today's data-driven marketing environment.
Datorama has gained significant customer adoption and is experiencing rapid growth, which has led to its global expansion as well as a new global headquarters in New York City. Datorama has onboarded hundreds of agencies and thousands of brands with businesses leveraging the company's Marketing Integration Engine. Global customers include L'Oréal, Foursquare, Yahoo! JAPAN and GoDaddy. Datorama was recently identified as a 2016 Gartner Cool Vendor in Data-Driven Marketing, and in addition, was named a 2015 Deloitte Israel Fast 50-Rising Star, which recognized Datorama's extraordinary revenue growth rate of 694 percent.
Datorama is a global marketing analytics company providing the world's first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's software-as-service (SaaS) platform gives marketers the ability to connect all of their data sources together, whether it's a handful or hundreds, to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance. Datorama's best-in-class combination of end-to-end data management, machine learning (AI) technology, and high-performance architecture makes it simple for data-driven marketers of all experience levels to connect, unify, analyze and act on all of their marketing data.
Datorama powers marketing analytics for thousands of leading organizations and has a global presence with 14 offices worldwide. To learn more about Datorama, please visit: www.datorama.com.