SOURCE: Datorama

Datorama

September 01, 2016 00:01 ET

Datorama to Showcase AI-Powered Marketing Analytics at dmexco 2016

CSO, Katrin Ribant, to Lead Interactive Panel Discussion on How Today's Modern Marketer Can Get Ahead of the Data Deluge

NEW YORK, NY--(Marketwired - Sep 1, 2016) - Datorama, a global leader in marketing analytics innovation, will exhibit at the upcoming dmexco conference in Cologne on September 14-15, 2016 at Hall 9/stand CO23. The company will demonstrate its Marketing Integration Engine, which enables businesses to connect all of its marketing data sources together to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance.

At dmexco, Datorama's Co-founder and Chief Solutions Officer, Katrin Ribant, will lead a seminar session titled 'We Came, We Saw, We Conquered -- How to Get Ahead of the Digital Revolution Using Data' featuring executives from the banking, gaming, and wine & spirits industries. These marketing professionals will detail the challenges presented by the massive amount of data created through the customer experience, and reveal how they've been able to overcome these problems using cutting-edge marketing technology (MarTech) methodologies and solutions.

The session will be located in Seminar 2 and takes place on September 14, 2016 at 10:00 a.m. CEST.

To learn more about Datorama, its presence at dmexco and to book time with one of its team members, visit here.

"The entire Datorama team is absolutely ecstatic to be a part of dmexco with our first booth presence and the privilege of hosting an enlightening, interactive panel discussion," said Datorama CSO, Katrin Ribant. "We're looking forward to helping move the MarTech dialogue another step forward when it comes to understanding the power of data and how it will impact marketers' roles in the coming years."

Datorama's Marketing Integration Engine addresses one of the toughest challenges facing data-driven marketers today: Quickly integrating all of the marketing department's messy, siloed data. By applying artificial intelligence, the Marketing Integration Engine automates the process by which marketers connect all of their online and offline data sources from the ever-increasing landscape of advertising, marketing, sales and CRM technologies that pervade today's marketing technology stack. The platform provides an end-to-end marketing analytics solution for business users that combines this industry-leading data integration capability with patent-pending dynamic data modeling, productized campaign management tools, intuitive data visualization, and advanced analytics that powers unified reporting for real-time data analysis and insights. Datorama helps enterprises, agencies, publishers and platforms of all sizes centralize all of their marketing data while providing the agility to experiment and manage change, two hallmarks of today's data-driven marketing environment.

Datorama has gained significant customer adoption and is experiencing rapid growth, which has led to its global expansion as well as a new global headquarters in New York City. Datorama has onboarded hundreds of agencies and thousands of brands with businesses leveraging the company's Marketing Integration Engine. Global customers include L'Oréal, Foursquare, Yahoo! JAPAN and GoDaddy. Datorama was recently identified as a 2016 Gartner Cool Vendor in Data-Driven Marketing, and in addition, was named a 2015 Deloitte Israel Fast 50-Rising Star, which recognized Datorama's extraordinary revenue growth rate of 694 percent.

About Datorama

Datorama is a global marketing analytics company providing the world's first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's software-as-service (SaaS) platform gives marketers the ability to connect all of their data sources together, whether it's a handful or hundreds, to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance. Datorama's best-in-class combination of end-to-end data management, machine learning (AI) technology, and high-performance architecture makes it simple for data-driven marketers of all experience levels to connect, unify, analyze and act on all of their marketing data.

Datorama powers marketing analytics for thousands of leading organizations and has a global presence with 14 offices worldwide. To learn more about Datorama, please visit: www.datorama.com.

Contact Information

  • Contact:

    Pamela Preston
    Breakaway Communications for Datorama
    +1 212-616-6001
    DatoramaPR[at]breakawaycom[dot]com