SOURCE: Datorama

Datorama

April 07, 2016 08:00 ET

Datorama's End-to-End Marketing Analytics Platform Certified to Deliver Financial and Government-Grade Data Security

To Combat Leading Cybersecurity Threats, Datorama Achieves ISO27001 Security Certification

NEW YORK, NY--(Marketwired - Apr 7, 2016) - Datorama, a marketing analytics innovator, today announced that the world's first data-agnostic marketing integration engine has been certified to ISO27001, an internationally recognized information security management system (ISMS) standard. Certified by The Standards Institute of Israel, Datorama is committed to securing client data with state-of-the-art methodologies and technologies to prevent security breaches.

Designed for marketers, the company's platform helps leading brands, agencies and publishers centralize all of their marketing data across silos for cross-channel visualization, analysis and data-driven insight generation. By analyzing inputs from unlimited data sources, including online and offline marketing channels, and first- and third-party applications across CRM, billing, call centers, and more, the company's patent-pending artificial intelligence (AI)-based software delivers a single source of truth at the data layer to drive tactical and strategic marketing performance optimization. With this new certification, Datorama's end-to-end platform now provides customers with financial and government-grade data security.

"Data privacy and security are two of the most important business-related issues in the world today. Given this, it is our mission to make sure we provide our customers with an analytics solution that offers the highest levels of security yet continues to easily and efficiently manage all of their data sources," said Efi Cohen, co-founder and CTO, Datorama. "We're extremely proud of this certification and we will continue to achieve additional security milestones to ensure that all of our customer requirements are fulfilled to the highest degree." 

The platform's patent-pending AI-based architecture enables companies to scale their marketing analytics across methodologies, channels, teams and geographies without downtime or expensive professional service engagements. 

Datorama has gained significant customer traction worldwide, onboarding more than 2,000 new brands and agencies across 23 industry verticals on their platform as the company enters 2016. The company was ranked third on the prestigious 2015 Deloitte Israel Fast 50-Rising Star list, recognizing Datorama's extraordinary revenue growth rate of 694 percent.

About Datorama

Datorama is a global marketing analytics company providing the world's first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's software-as-service (SaaS) platform gives marketers the ability to connect all of their data sources together, whether it's a handful or hundreds, to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance. Datorama's best-in-class combination of end-to-end data management, machine learning (AI) technology, and high-performance architecture makes it simple for data-driven marketers of all experience levels to connect, unify, analyze and act on all of their marketing data.

Datorama powers marketing analytics for thousands of leading organizations and has a global presence with 14 offices worldwide. To learn more about Datorama, please visit: www.datorama.com.

Contact Information

  • Devan Gillick
    Breakaway Communications for Datorama
    +1 415-358-2487
    Email Contact