SOURCE: Datorama

Datorama

June 15, 2016 09:00 ET

Datorama's Rapid Growth Drives Expansion in Europe

Marketing Analytics Innovator up and Running in Hamburg. Announces New Customer, uniquedigital

NEW YORK, NY--(Marketwired - Jun 15, 2016) - Datorama, a global leader in marketing analytics innovation, today announced the company has added an office in Europe. The latest addition to Datorama's global footprint is located in Hamburg, Germany and marks a critical milestone as the company expands into the German, Austrian and Swiss (DACH) region. Datorama's Hamburg office further strengthens a robust EMEA presence, which includes: Amsterdam, Barcelona, London and Paris.

Designed for marketers, Datorama's Marketing Integration Engine helps leading enterprises, agencies and publishers centralize all of their marketing data across silos for cross-channel visualization, analysis and data-driven insight generation. By analyzing inputs from unlimited data sources, including online and offline marketing channels, and first- and third-party applications across CRM, billing, call centers, and more, the company's patent-pending artificial intelligence (AI)-based software delivers a single source of truth at the data layer to drive tactical and strategic marketing performance optimization. New customer uniquedigital, a leading agency for performance marketing and online media, is already relying on Datorama in the DACH region.

Leading Datorama GmbH's efforts will be managing director Jan Niggemann. At Datorama, Niggemann will be responsible for driving and scaling business from direct, channel and service sales, as well as the establishment of a Hamburg-based client success team that will help customers achieve operational excellence for big data analytics. Previously, Niggemann was the Central European regional director of global marketing intelligence provider Return Path. Niggemann's role looked after all aspects of customer and partner cooperation in German-speaking countries and Central Europe.

"With our unique, end-to-end solution for marketing analytics, completely new possibilities are opening up for marketers in the area of comprehensive cross-channel marketing, and data-driven and programmatic advertising. International enterprise advertisers of all industries have already discovered this potential for themselves and now we operate the most widely used marketing integration platform in the media agency world. The fact that we have already won uniquedigital leads us to feel extremely optimistic that we will continue Datorama's fantastic momentum in Germany," said Niggemann. 

Datorama has gained significant customer traction worldwide, onboarding more than 200 agencies and over 2,000 brands across 23 industry verticals on their platform. Global customers include L'Oréal, Yahoo! JAPAN and GoDaddy. The company was recently identified by Gartner as a 2016 Cool Vendor in Data-Driven Marketing, and in 2015 ranked third on the prestigious Deloitte Israel Fast 50-Rising Star list, which recognized Datorama's extraordinary revenue growth rate of 694 percent. In addition, Datorama's platform was ISO27001-certified for financial and government-grade data security.

"2016 has been a very exciting year for Datorama with crucial industry analyst accolades, rapid growth and customer acquisition, and continued global expansion," said Datorama CEO & co-founder, Ran Sarig. "Jan boasts significant experience in the MarTech space and I am confident, given his proven success in the DACH region, that he is the best leader to take Datorama's EMEA business to even greater heights." Sarig added, "We're looking forward to repeating our success in the DACH region by doing what we do best -- helping marketers make sense of their significant data woes." 

About Datorama
Datorama is a global marketing analytics company providing the world's first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's software-as-service (SaaS) platform gives marketers the ability to connect all of their data sources together, whether it's a handful or hundreds, to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance. Datorama's best-in-class combination of end-to-end data management, machine learning (AI) technology, and high-performance architecture makes it simple for data-driven marketers of all experience levels to connect, unify, analyze and act on all of their marketing data.

Datorama powers marketing analytics for thousands of leading organizations and has a global presence with 14 offices worldwide. To learn more about Datorama, please visit: www.datorama.com.

Contact Information

  • Contact:

    Breakaway Communications for Datorama, Inc.
    Devan Gillick
    Email Contact
    +1 (415) 358-2487

    Datorama GmbH
    Jan Niggemann
    Email Contact
    +49 (0)40 822 178 222