SOURCE: Idle Media, Inc.

September 22, 2010 08:30 ET

DatPiff Live Concert Series Blows the Roof Off S.O.B.'s

XV, Mac Miller, Cory Gunz, Masspike Miles and More Rocked a Full House Crowd; Event Coverage by MTV, XXL, Global Grind, VladTV, VIBE, Video City and More -- DVD Release Upcoming

LEESPORT, PA--(Marketwire - September 22, 2010) -  The DatPiff.com (a wholly-owned subsidiary of Idle Media, Inc. (OTCBB: IDLM) Live Concert Series rocked a sold out event on September 8th at S.O.B.'s in New York City. The event was a major success, web cast worldwide via Ustream at http://www.datpiff.com/live, and covered by over 25 media outlets, including MTV, Global Grind, Vibe and more.

According to Global Grind, "The S.O.B.'s stage was filled with DatPiff's lineup of young and fresh hip hop stars armed with nonstop rhymes.

"With enough multicolored fitted caps to fill a Lids store and backpacks to prepare an entire class for school, the audience was undoubtedly reeled in by Mac Miller, a Pittsburgh native who has been creating a name for himself in the mixtape world as a white boy spitting rhymes on catchy electronic beats."

Mr. Marcus Frasier, Founder and CEO of Idle Media, Inc. commented, "Mac had the crowd going nuts. He is taking the industry by storm and is remarkably talented for such a young guy, having just graduated high school last year. He's indicative of the kind of fresh talent we showcase at DatPiff.com and we're thrilled to host his breakthrough mixtape, K.I.D.S."

With the house packed to the rafters, XV took the stage at midnight for a live on-line release of his mixtape, Vizzy Zone (http://www.datpiff.com/Dj_Ill_Will_Dj_Rockstar_XV_Vizzy_Zone.m150309.html). XV previously premiered his "30 Minute Layover" mixtape on DatPiff.com and it currently enjoys a healthy 5 star rating.

Mr. Frasier added, "XV, Mac Miller, Cory Gunz and Masspike Miles are definitely extremely talented, and we're pleased that they were able to contribute their unique styles to this event. We'd also like to thank our special guests Statik Selektah, Termanology, Peter Gunz, JoJo Simmons and of course everyone at S.O.B.'s who worked so hard to make this event such a success."

The show was professionally taped by Blastro using three cameras. DatPiff is compiling a DVD that it will be releasing shortly. DatPiff Merchandise was sold on-line and also given out to the audience at the venue.

For future DatPiff Live Concert Series events be sure to check out: http://www.datpiff.com/live

About Idle Media, Inc.

Idle Media, Inc. is a publicly traded new media technology company that delivers cutting-edge content and online gaming through its wholly-owned operating companies, including DatPiff (www.datpiff.com), a leading provider of online mix tapes and user-generated content.

Learn more about Idle Media, Inc. at: http://www.idlemedia.com. Follow Idle Media on Facebook and Twitter.

Information in this press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Without limiting the foregoing, the words "believes," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The forward-looking statements may include our future operations, financial condition and prospects and business strategies. These forward-looking statements are subject to certain risks and uncertainties that could cause our actual results to differ materially. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this press release or in other documents including those filed with the SEC. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

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