SOURCE: Idle Media, Inc.

March 02, 2011 08:30 ET

DatPiff Signs DJ Holiday to Exclusive 12 Month, 8 Mixtape Deal

The Collaboration's First Release, the World Premiere of OJ Da Juiceman's Newest Mixtape "Culinary Art School 2" Debuts Today

LEESPORT, PA--(Marketwire - March 2, 2011) -  Idle Media, Inc.'s (OTCBB: IDLM) wholly owned subsidiary DatPiff.com announced today that it has signed an exclusive collaboration deal with DJ Holiday. Holiday will exclusively supply DatPiff.com with a minimum of 8 major mixtape releases over the course of the next 12 months, as well as exclusive access to all of his independent projects.

"Traditionally, we've just been a service provider, offering the world a place to expose their material. With this move, we're solidifying our position in the space, and working hard in tandem with DJs to bring new and exclusive releases to the market," commented Mr. Marcus Frasier, CEO of Idle Media, Inc.

The first mixtape release from the DatPiff/DJ Holiday collaboration is from OJ Da Juiceman, an extremely popular southern artist who has not put out a mixtape in nearly 6 months. His new release is called "Culinary Art School 2." The world premiere release will be hosted by DJ Holiday and DJ Ill Will on DatPiff.com today at 3:23 PM Eastern time.

"The crew at DatPiff and I share the same passion for mixtapes, so when the opportunity to work together presented itself, we both jumped on it," said DJ Holiday. "I shared my ideas for the site and they were open to it; we're about to shake-up the mixtape game a little more."

Robert Avery (aka DJ Holiday) was born in Germany and raised in the East Atlanta neighborhood of Decatur. While pursuing his education Avery spent his spare time as a DJ for various parties, often receiving little to no compensation to build his credibility. In order to further push his name recognition, DJ Holiday formed the party promotion collective, "Plush Blue Entertainment." In conjunction with his current business partners, Plush Blue is responsible for some of the hottest parties in Atlanta, with notable celebrities, music industry taste-makers and droves of young twenty-something party-goers.

In 2010 DJ Holiday released "Holiday Season 3" which logged 1.5 million downloads in 24 hours, "Burrprint 2.0 HD," which was a number-one-selling hip hop album according to Soundscan. He followed this with his first single "Trapped Out" off his upcoming EP "We Working." He was the house DJ for the BET Hip Hop Music Awards and was named 2010 DJ of the Year by MTV. DJ Holiday recently started the imprint Commission Music Group with his manager Stix Malone & co-manager KD, the company is already gaining buzz with the signing of its first artist, 15-year-old Raz Fresco from Toronto, Canada.

More information on DJ Holiday can be found at his MySpace page: http://www.myspace.com/djholiday1, and you can follow him on Twitter at: http://www.twitter.com/djholiday

About Idle Media, Inc.

Idle Media, Inc. is a publicly traded new media technology company that delivers cutting-edge content and online gaming through its wholly owned operating companies, including DatPiff (www.datpiff.com), a leading provider of online mixtapes and user-generated content.

Learn more about Idle Media, Inc. at: http://www.idlemedia.com. Follow Idle Media on Facebook and Twitter.

Information in this press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Without limiting the foregoing, the words "believes," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The forward-looking statements may include our future operations, financial condition and prospects and business strategies. These forward-looking statements are subject to certain risks and uncertainties that could cause our actual results to differ materially. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this press release or in other documents including those filed with the SEC. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

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