SOURCE: Datran Media

June 24, 2008 08:00 ET

Datran Media Acquires Top-Colleges.com

Premier Enrollment-Builder to Exhibit at June 25 Career College Association Annual Tradeshow in Las Vegas

NEW YORK, NY--(Marketwire - June 24, 2008) - As part of its continuing growth strategy, leading online marketing solutions provider Datran Media today formally announced the acquisition of Top-Colleges.com, formerly a division of AffiliateCrew.com. Top-Colleges.com is a prime higher-education search engine, matching prospective students with learning facilities via geographic and curricula criteria. Financial terms of the transaction were not disclosed.

Commented Alan Laifer, CEO of Datran Media, "Datran Media has built its business by providing performance marketing services to lead generation companies. During the past year we made a strategic decision to purchase a lead generation company of our own. As a result, I am excited to report that we have acquired Top-Colleges.com, including all respective sub-sites, and their technology and advertising relationships." Top-Colleges.com showcases hundreds of educational outlets, including schools, training centers, universities and other institutions not strictly classified as colleges.

Brian Lewis, EVP of San Diego-based search marketing firm Engine Ready, Inc., predicts, "Integrating this sophisticated search engine with Datran Media's branded email, list management, display and advertising network offerings will result in higher quality leads and enrollments for participating schools, easily tracked with Top-Colleges' transparent-data reporting tools."

Added Ryan Stevenson, Top-Colleges' director of client services, "Lead generation is obviously a marketing specialty that Datran Media has mastered. Datran Media's know-how and resources will be leveraged to quickly bring this business to even greater heights." Immediate initiatives entail acquisition campaigns to drive new users to the site, the cross-marketing of relevant education offers from existing advertising partners, creative development and affiliate management.

Top-Colleges.com is a long-standing member of the Career College Association (CCA) and will be exhibiting at booth #104 during its upcoming annual convention and exposition in Las Vegas, June 25-27, 2008 (http://www.cca2008convention.org/). The CCA is a voluntary membership organization comprised mainly of private, post-secondary schools, institutes, colleges and universities that provide career-specific educational programs. CCA's more than 1,100 members educate and support 1,000,000+ students each year, readying them for employment in over 200 occupational fields. These schools and colleges graduate approximately one-half of the technically-trained workers entering the U.S. workforce each year, and also provide re-training for displaced workers and skills-upgrading for a wide variety of public and private employers.

About Top-Colleges.com

Top-Colleges.com is an Internet resource matching potential students with schools and colleges based on course of study and location. With a rapidly growing base of schools, colleges and universities and over 200,000 unique visitors per month, Top-Colleges.com is a premier online college resource. The Top-Colleges monthly newsletter features the latest news and commentary on today's fastest-growing career fields. Top-Colleges was formerly owned and operated by AffiliateCrew, a specialized Internet marketing company which focuses on direct response advertising and affiliate marketing to promote sales and lead generation. AffiliateCrew is based in Salt Lake City, UT. Those interested in learning more may visit www.Top-Colleges.com and www.AffiliateCrew.com.

About Datran Media

Founded in 2001, Datran Media is a leading online marketing company that helps brands reach, acquire, retain and monetize their ideal customers. Datran Media offers the ability to selectively interact with a consumer universe of over 175 million across inbox, web and social media channels. Datran Media's messaging platform allows marketers to execute targeted email and social media campaigns across their customer base through state-of-the-art optimization and database segmentation. More than 1,000 top consumer brands have selected Datran Media to increase brand favorability and strengthen the lifetime value of their customer relationships while driving meaningful revenue. For more information on Datran Media, please visit www.datranmedia.com.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for Datran Media
    (919)833-9975
    Email Contact