SOURCE: Datran Media

Datran Media

January 27, 2011 10:49 ET

Datran Media Announces Upcoming Digital Marketing Speaking; Consumer-Driven Campaigns and Empowerment Are Key Themes

NEW YORK, NY--(Marketwire - January 27, 2011) - Datran Media, an industry-leading digital marketing technology company, today announced several upcoming speaking engagements and event sponsorships to kick off the New Year. Executives from Datran Media will be touring the nation in early Q1, 2011 to discuss the latest in digital marketing, integration and compliance.

Lana McGilvray, VP of marketing at Datran Media, and Nicholas Einstein, VP of deliverability and strategic services for Datran Media, will both speak at the DMA Email Evolution Conference (EEC11). At 10:00 a.m. ET on January 31, Einstein will participate on a pre-conference workshop titled, "The Future of Digital Marketing: Integration and Beyond!" This half-day workshop, including industry leaders in email, mobile and social marketing, will explore trends in digital marketing and best practices for integration. On February 2 at 4:00 p.m. ET, McGilvray will take the stage for "EEC Roundtable Leaders: What You Need to Know This Year" to discuss email deliverability, design, consumer education, standardized metrics and new projects across the email experience. McGilvray speaks in her role as chair of the EEC's Speakers' Bureau Roundtable. In 2010, the bureau worked across the membership to launch a first-of-its-kind industry education channel on YouTube.

Einstein will again take the stage at the MarketingProfs Digital Marketing Forum in Austin, TX on February 4. He will lead the breakfast roundtable discussion regarding email marketing and segmentation from 8:00 to 9:00 a.m. CT and at 2:00 p.m. CT, Einstein will present "Segmentation & Targeting: Leveraging Data to Drive Relevant, Valuable, Timely Messaging." During his session, he will discuss how inbox marketers can efficiently leverage data to deliver messaging to the targeted end user, featuring an award-winning case study executed for client Lowfares.com, an Oversee.net business.

On February 22 in Palm Desert, CA, Scott Paprocki, director of product management for Datran Media's StormPost business, will lead an email marketing roundtable at eTail West titled "Five Keys to Understanding, Engaging and Doing More Business with Your Digital Audiences." Datran Media's Friends and Family Circle business will also be on hand at the summit as they exhibit the latest of what Datran Media has to offer retailers that depend on digital to help power their success across social buying.

Finally, on February 27-March 1, Datran Media will be sponsoring and attending the IAB Annual Leadership Meeting, now in its fourth year, also in Palm Desert, CA. The IAB Annual Leadership Meeting, Ecosystem 2.0, is the central thought-leadership venue for senior voices in the marketing and advertising community to discuss, debate and define the key issues facing the industry.

For more information on Datran Media's upcoming speaking engagements or to set up an on-site briefing, please contact lana@datranmedia.com.

About Datran Media:
Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals.

Copyright ©2010 Datran Media. All Rights Reserved. Datran Media is a registered trademark of Datran Media.

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