SOURCE: Datran Media

Datran Media

October 07, 2010 17:42 ET

Datran Media Executives to Discuss the Latest Digital Marketing, Measurement and Compliance Strategies at Key October Conferences

NEW YORK, NY--(Marketwire - October 7, 2010) -  Datran Media, an industry-leading digital marketing technology company, today announced a robust October speaking calendar, with thought-leading presentations and workshops at DMA2010 and the Digital Publishing Summit. Executives across Datran Media's digital marketing, measurement and compliance business lines will lead strategy, best practice and case-specific sessions at the events.

On day one of the 2010 DMA Conference and Exhibition, October 9 in San Francisco, CA, Datran Media's SVP of Media, Jason Oates, will participate in an email marketing workshop beginning at 10:00 a.m. PT. During parts one and two of the workshop, Oates will review the fundamentals of email that everyone needs to acquire, retain, build loyalty and win back customer relationships, such as multi-objective optimization and attribution modeling, as well as dive deep into the strategies and best practices to maximize the value of email databases.

On day two of DMA2010, October 10, UnsubCentral President Todd Boullion will participate in part four of the email workshop titled, "Deliverability, Compliance and Trust -- Your Brand Equity, Consumer Commitment and the Law." Boullion will provide attendees with everything they need to know to ensure their email marketing campaigns are compliant with laws and best practices. He will be joined by executives from Eloqua and Return Path, who will round out the session with a review of the factors that determine if marketing messages reach the inbox, including reputation, authentication and certification, and permission practices from around the world. 

The following day, Datran Media's Vice President of Deliverability and Strategic Services, Nicholas Einstein, will lead an advanced session at 11:15 a.m. PT at DMA2010 titled, "Five Silo Busters for Social and Email Content." During his presentation, Einstein will discuss how to synergize content strategy across blog, email and social channels to directly strengthen customer connections and increase the reach and recommendation value of existing content.

Finally, on October 19 at 8:15 a.m. ET, Autobytel's Senior Director of Corporate Development, Kyle Pratt, and Aperture VP of Operations, Michael Hannon, will discuss how to measure, verify, find, reach and engage in-market automotive buyers across the web, all in real time. They will also present recent audience discovery cases across the automotive category and strategies and action plans to help accelerate the movement of various types of "intenders" into brand buyers. Publishers, advertisers and their agency and network partners will walk away with a much better understanding of how to optimize their models in order to facilitate powerful connections between auto brands and a broad range of active audiences.

For more information on Datran Media's upcoming speaking engagements or to set up an on-site briefing, please contact

About Datran Media
Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals. For more information on Datran Media, visit

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