SOURCE: Datran Media

May 16, 2008 12:08 ET

Datran Media Executives to Present Email and Social Media Marketing Insight to Top Agencies and Industry Insiders Next Week

Datran Media's Sean O'Neal and Dave Hendricks Join Peers From Gather.com, JupiterResearch, Media Contacts and OgilvyOne in Ongoing Convergent Media Dialog

NEW YORK, NY--(Marketwire - May 16, 2008) - Datran Media, industry-leading online marketing solutions provider, today announced that it will participate in two events next week, the iMedia Connection Agency Summit and the MediaPost Email Insider Summit. During both events, Datran Media executives will speak alongside colleagues from Gather.com, JupiterResearch, Media Contacts and OgilvyOne Worldwide about the latest email and social media trends, case studies as well as what's on the horizon. Dispelling marketing myths about online branding and acquisition strategies and goals is a key component of both presentations. Datran Media executives and their fellow speakers are prepared with empirical findings that counter these various misperceptions.

On Monday, May 19, the opening day of the iMedia Agency Summit in Austin, Texas, Datran Media Chief Revenue Officer Sean O'Neal will lead a Master Class titled, "Making Email Essential Again." O'Neal and fellow presenters David D'Alleva, SVP, Group Account Director, Media Contacts and Tamara Gielen, Director of Email and Digital Dialogue Strategies, OgilvyOne worldwide, will educate attendees on the fundamentals of the email marketing channel and how it fits into the overall marketing mix.

On Wednesday, May 21, at the MediaPost Email Insider Summit in Captiva Island, Florida, Datran Media's General Manager of StormPost, Dave Hendricks, will join Gather.com Chief Executive Officer Tom Gerace and JupiterResearch Vice President and Research Director David Daniels in a panel entitled, "Reaching the Social Community with Email." Daniels will give attendees a sneak peek into his upcoming analysis around social media. Gerace will provide the social network point of view and contribute case studies. Hendricks will round out the panel by providing insight into how email marketers can leverage social media and extend their email efforts into this burgeoning space.

To view Datran Media's event calendar, visit: http://corporate.datranmedia.com/events.php.

About Datran Media

Founded in 2001, Datran Media is a leading online marketing company that helps brands reach, acquire, retain and monetize their ideal customers. Datran Media offers the ability to selectively interact with a consumer universe of over 175 million across inbox, web and social media channels. Datran Media's messaging platform allows marketers to execute targeted email and social media campaigns across their customer base through state-of-the-art optimization and database segmentation. More than 1,000 top consumer brands have selected Datran Media to increase brand favorability and strengthen the lifetime value of their customer relationships while driving meaningful revenue. For more information on Datran Media, please visit www.datranmedia.com.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for Datran Media
    (919)833-9975
    Email Contact