SOURCE: Datran Media

Datran Media

December 09, 2010 13:52 ET

Datran Media Executives to Speak at Digiday:On Media in New York, December 9; Digiday:Target in Los Angeles, December 13

NEW YORK, NY--(Marketwire - December 9, 2010) - Datran Media, an industry-leading digital marketing technology company, today announced its speaking roster for the upcoming DM2 Media events, Digiday:On Media in New York and Digiday:Target in Los Angeles. Educating on the innovations and solutions in online targeting, audience measurement and consumer privacy, Datran Media speakers at these events include Scott Knoll, president of Aperture, Jason Ewell, general manager of Aperture, Steven Vine, chief privacy officer and Michael Hannon, vice president of operations for Aperture.

Beginning with Digiday:On Media at 3:00 p.m. ET on December 9, Michael Hannon, vice president of operations for Aperture, will join the panel titled "Hitting the Moving Target" to discuss the strengths and controversy surrounding targeting technology from the buyer's perspective. Moderated by Bob Rose of Seiter & Miller, the session will also share expert opinions from executives of United Online Media Group at United Online, Magnetic and Resonate Networks. Jason Ewell, general manager of Aperture, will immediately follow Hannon at 3:30 p.m. ET with a spotlight presentation titled, "How Can Marketers Prove the Effectiveness of Digital Brand Spend?" Attendees of both sessions will walk away with actionable insight to drive better marketing decisions.

The following week at Digiday:Target on December 13, Scott Knoll, president of Aperture, will kick off the event at 8:30 a.m. PT by hosting the VIP Breakfast presentation focused on audience measurement. At 11:45 a.m. PT the same day, Steven Vine, chief privacy officer for Datran Media, will take the stage to participate on the panel titled, "Privacy and Transparency as Business Strategy and Other Critical Considerations." Vine has been instrumental in the launch of Datran Media's PreferenceCentral solution. On the panel, Vine will join executives from Better Advertising, TRUSTe and Turn to explore the recent privacy and transparency activities on Capitol Hill and how the Digital Advertising Alliance's Preferred Provider program will affect business models. Vine's panel will be moderated by Marissa Gluck, founder and managing partner at Radar Research.

For more information on Datran Media's upcoming speaking engagements or to set up an on-site briefing, please contact lana@datranmedia.com.

About Aperture:
Aperture is a real-time audience measurement and targeting platform that helps digital marketers and publishers accurately identify and engage their ideal audience. Backed by verified household-level data, the award-winning Aperture solution is rapidly becoming The Audience Standard™ for marketers, providing unparalleled consumer insights that help guide smarter business decisions. The world's leading advertisers, agencies, and media companies rely on Aperture to successfully reach consumers across the Web with the messages that matter most.

About Datran Media:
Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals.

Copyright ©2010 Datran Media. All Rights Reserved. Datran Media is a registered trademark of Datran Media.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for Datran Media
    919-833-9975 x7003
    Email Contact