SOURCE: Datran Media

Datran Media

January 22, 2010 14:36 ET

Datran Media Executives to Lead Industry Debates Across Q1 Conferences

NEW YORK, NY--(Marketwire - January 22, 2010) - Datran Media, an industry-leading digital marketing technology company, today announced that members of its management team will present at several industry conferences in the early part of Q1 2010. Events include OMMA Performance, January 25 in San Francisco; the Email Evolution Conference, February 1-3 in Miami Beach, FL; TED2010, February 9-13 in Long Beach, CA; eTail West, February 22-25 in Palm Desert, CA; and finally the Online Marketing Summit, February 22-25 in San Diego, CA.

At OMMA Performance, January 25 at 11:30 a.m. PST, Norm Page, regional VP for Datran Media's Aperture, will speak on a panel titled, "New Kids on the Technology Block." Along with co-panelists from Neo@Ogilvy, Madison Logic, Tumri and Media6Degrees, Page will discuss new technology developments that are helping advertisers, agencies and publishers increase performance and ROI online.

At the Email Experience Council and Direct Marketing Association's Email Evolution Conference, Datran Media's Chief Revenue Officer Sean O'Neal will lead a conversation around top brands' experiences with email marketing. During this brand round-up panel on February 2 at 10:15 a.m. EST, executives from Kayak and will discuss their perspectives and real world applications of email marketing as a retention and loyalty building vehicle, a monetization driver, a tool for winning back former subscribers and customers, and much more.

In a concurrent session at the Email Evolution Conference, Nicholas Einstein, director of strategic and analytic services for Datran Media, will participate in another lively panel debate focused on whether or not social media marketing has become the new building block needed for 21st century brand success. Einstein and executives from RAPP, Publicis Modem and Bank of America will explore the ways some leading brands are building measureable relationships with consumer audiences, leveraging direct digital mediums to nurture relationships and create personalized, "people-driven" experiences.

At TED 2010 on February 11, 2010, Datran Media will sponsor a luncheon panel titled, "Leadership 2.0, the Rise of Corporate Social Responsibility (CSR)." The panel will review the ways in which social media has had a transformative effect on business philanthropy, advocacy and corporate social responsibility (CSR). Chairman and CEO Patrick Vogt will join the discussion to talk about how this transformation will affect the culture of business leadership as brands start to work toward the triple bottom line: people, planet and profit.

Tony D'Anna, general manager of Datran Media's StormPost, will open eTail West with a 9:15 a.m. PST keynote panel discussion on February 22 focused on strategies to get the most out of email while maximizing ROI. Alongside co-panelists from, American Sale, eBags and Dell, D'Anna will dive deep into cost-effective acquisition tools, list segmentation, data management, email frequency and more. Attendees will gain valuable information to help them maximize their budget and resources for email marketing.

Commencing at 12:30 p.m. the following day at eTail, Jason Simon, vice president of StormPost, will serve as chair of a range of thought-leading presentations, focused on topics such as how to examine the analytic side of site measurement for increased conversion rates and real-world multivariate testing. Experts participating in the chaired discussions include Manish Meta, vice president global online for Dell; Meyar Sheik, CEO of Certona; Ted McDonald, Web analytics manager for Carfax; Tessa Fraser, senior marketing manager of paid search and online media for American Greetings; Bob Holden, vice president of North American singles for eHarmony; and Jim McDonald, former senior manager of search and CRM for

Rounding out the early Q1 2010 speaking circuit, Nicholas Einstein, director of strategic and analytical services for Datran Media, will speak on a panel at the Online Marketing Summit focused on the fundamentals of Web marketing at 11:15 a.m. PST on February 24. Attendees will learn tips and tricks to jump start their online marketing strategy in the new year. Einstein will be joined on the panel by executives from Google AdWords, Marcel Media and Sitecore.

For more information on Datran Media's upcoming speaking engagements or to set up an on-site briefing, please contact

About Datran Media

Datran Media is a leading digital marketing technology company that helps its customers to manage all aspects of their multi-channel marketing campaigns -- from branding and acquisition, to retention and monetization. Datran Media technology solutions include cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer advertisers, publishers and agencies have partnered with Datran Media to increase brand favorability and strengthen the lifetime value of their customer relationships. For more information on Datran Media, visit

Copyright ©2010 Datran Media. All Rights Reserved. Datran Media and Aperture are trademarks or registered trademarks of Datran Media.

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