SOURCE: Datran Media

June 12, 2007 08:00 ET

Datran Media Expands Into Asia With MadeForChina Deal

Investment Reflects Performance Marketing Leader's Commitment to Global Growth

NEW YORK, NY and BEIJING--(Marketwire - June 12, 2007) - Datran Media, a leading provider of performance-based email marketing solutions based in the U.S., today announced its expansion into the Asia Pacific market following an investment in MadeForChina, a premier Chinese email and online marketing company. Though neither Datran Media nor MadeForChina are revealing financial terms of the investment, both parties anticipate a long-term strategic relationship and believe that their co-marketing and technology partnership will allow them to better serve large multinational advertisers and publishers. The move is part of Datran Media's continued international expansion, which will provide the company with local alliances in burgeoning markets including Asia and Europe.

According to Internet World Stats, 56.5 percent of the world population or 3,712,527,624 people and 35.8 percent of global Internet users currently reside in Asia today. That equates to 398,709,065 individual users; 10.7 percent of the Asian population. 2000-2007 was an especially high growth period, with a 248.8 percent increase in online use. The online publisher also reveals that China leads Asia in the individual number of users by a large margin, boasting 137,000,000 online and an impressive 2000-2007 growth rate of 508.9 percent. To reach the growing market, advertisers are spending. In its "China Online Advertising Market," Analysis International reported that China's online advertising market reached 2.095 billion RMB (Renminbi ["people's money"], or Yuan; roughly, $1=8 Yuan) in the first half of 2006. In 2007, research firm Market Avenue estimates that the pay email market in China alone will reach 153.2 million dollars. Across Asia, the market is similarly growing.

"In response to the continued market growth in Asia, and the increasing demand for performance-based marketing solutions, we can leverage MadeForChina's regional leadership along with our business intelligence," stated Matt Keiser, Datran Media's president. "Beijing, China was the logical choice for an investment and MadeForChina, a top caliber organization, is our ideal partner choice. Global growth is important to Datran Media and this deal reflects our commitment."

MadeForChina co-founder and CEO Micah Truman echoes Keiser sentiments. "The combined value of Datran Media and MadeForChina will provide much greater opportunities for our collective customers across the world," said Truman.

Historically, Datran Media and MadeForChina have both been recognized for their corporate and client leadership. Most recently, Datran Media was selected as one of the Top 100 Private Companies by Always On Media. MadeForChina has similarly garnered awards the Chinese Internet Advertising Contest, including Silver, Bronze and Excellence Awards for its work promoting L'Oreal, Nokia, DHL, Besta, Audi and Lenovo.

About MadeForChina

Founded in 1997, MadeForChina provides targeted advertising online to a multinational client base that includes companies such as L'Oreal, Ford, United Airlines and China Mobile. Combining unique technology, a far reaching affiliate network, expert project management and unrivaled content creation, MadeForChina empowers clients to achieve their marketing goals online, enabling them to build brand awareness, generate new customers and increase the return on investment for their advertising spend.

Headquartered in Beijing and with subsidiary offices in Shanghai, MadeForChina is China's leading provider of permission email marketing and performance-based advertising.

About Datran Media

Founded in 2001, Datran Media is a leading performance-based marketing company with enabling technology that connects marketers directly to consumers through a comprehensive set of email marketing and digital media services. Datran Media powers EO, the first exchange online for cost-per-acquisition media, and the first media exchange to accommodate email marketers. EO provides the first mechanism for email publishers to monetize their unsold inventory. Datran Media also operates NetMargin, one of the premier online affiliate marketing companies; finally, Datran Media completes its suite of services with StormPost, a top-ranked email marketing and delivery platform and the first in its category to provide email ad inventory management. For more information, please visit www.datranmedia.com.

Contact Information

  • Media Contacts:
    Carla Vicens
    blast! PR for Datran Media
    (919) 833-9975 x.10
    Email Contact