SOURCE: Datran Media

Datran Media

August 19, 2009 11:06 ET

Datran Media Names Dennis Syracuse Senior Vice President of Marketing Analytics

Industry Veteran to Establish Marketing Analytics Consulting Practice to Expand Client Service Offerings

NEW YORK, NY--(Marketwire - August 19, 2009) - Datran Media, an industry leading digital marketing technology company, today announced that Dennis Syracuse has been appointed senior vice president of marketing analytics. In this role, Mr. Syracuse will establish a marketing analytics consulting practice, which will provide professional consulting services to agencies. The new practice will broaden Datran Media's brand advertising services to provide intelligent optimization capabilities for marketing campaigns across all digital channels.

Mr. Syracuse is a marketing and analytics industry veteran whose esteemed career has spanned over 20 years and whose experience includes senior management roles in global marketing and brand strategy. Prior to joining Datran, Mr. Syracuse served as senior vice president for Sony Electronics where he successfully and profitably led retail operations and merchandising across 65 SonyStyle store properties. Previous leadership experience includes marketing consulting roles across top brand and luxury retailers. Mr. Syracuse's strengths lie in his ability to implement strategies that enlarge market share and significantly increase revenues while reducing costs and increasing operational efficiencies. Mr. Syracuse is a frequent recipient of business awards for marketing, sales and leadership and is a highly regarded industry spokesperson.

Datran Media helps Fortune 500 companies and leading advertising agencies maximize online marketing campaigns by integrating intelligent targeting and reporting for marketers and brands. The company and its customers have also been frequent recipients of industry awards, including an AlwaysOn Media Top 100 Private Company Award, a Fast Company Fast 50 Reader's Favorite Award and key awards for its NASCAR and Sony customers.

Datran Media Chairman and Chief Executive Officer Patrick Vogt said, "We are very pleased to welcome Dennis Syracuse to Datran Media as our senior vice president of marketing analytics. Dennis is a consummate professional experienced in B2B and B2C marketing and sales, and I am confident he will provide excellent leadership for our new marketing analytics practice. Dennis brings ideal experience to his position and will add tremendous value as we continue to expand our intelligent marketing services for our blue chip customer base. I look forward to working with him and consider this a huge win for Datran Media and our customers."

Mr. Syracuse stated, "I am excited and honored to join Datran Media as they expand their roster of digital marketing services. I look forward to building upon the company's momentum in the marketplace, and redoubling our efforts to broaden Datran's first class business intelligence products to help marketers improve their ROI through digital channels. This company has set a course to be an outstanding partner to brands and marketers, and I am pleased to join this effort."

Contact Information

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