SOURCE: Datran Media

Datran Media

August 16, 2011 11:46 ET

Datran Media Offers Free 60-Day Trial of Its Aperture Audience Measurement and Planning Solution to Publishers and Networks

Access to Tools Including GRP/TRP Reporting and Premium Data Sets Will Enable Publishers to Help Advertisers Reach Audiences at Scale

NEW YORK, NY--(Marketwire - Aug 16, 2011) - Datran Media, a leading digital marketing technology company, today announced that it is extending a 60-day free trial of its Aperture audience measurement and planning solution to qualified publishers and networks that register by September 30, 2011.

Aperture provides publishers and networks with actionable analytics that will help advertisers target and reach their audience at scale. Unlike other solutions, Aperture utilizes verified house-hold level data that originates from leading third-party providers. The result is a robust measurement and planning platform that offers publishers over 1,500 data points to leverage for smarter planning, effective optimization and in-depth reporting.

According to ChaCha CMO, Shawn Schwegman, "In the past, our advertisers relied on measurement solutions that under-indexed their target audiences across publishing networks. Aperture has eliminated this frustrating barrier by allowing us to both prove true target audience reach and also help our ad partners locate, reach and engage more of those audiences across the areas of our site where they engage with our content the most. As a result, we've been able to help our ad partners increase ROI by as much as 300 percent. The ROI results are supported by Aperture GRP and TRP reports, which allow our advertisers to assess their channel effectiveness and drive better future results. This has led to greater satisfaction, larger buys and more renewals."

Publishers that participate in the Aperture trial will have access to a variety of tools including:

  • Campaign Discovery™, a tool that allows marketers to verify target audience reach and unveil new insights.
  • Audience Finder™, a tool that allows publishers to find hotspots of audiences at the site, section and page levels.
  • Reach & Frequency™, a sophisticated GRP and TRP reporting tool that justifies strategy and channel spend in order to fuel more effective campaigns.

Aperture's current data partners, Autobytel, a leader in providing online consumer in-market auto leads at the make/model level, and Bizo, the preferred provider of online business audience data, are allowing publishers and networks to access their premium data within the 60-day free trial.

GM of Aperture, Michael Hannon, said, "We are offering this trial of Aperture and our partner solutions to publishers and networks during the second half of the year because we are confident that new users will quickly realize the significant revenue growth, advertiser satisfaction and renewal increases that our many existing partners enjoy."

To get more information and/or register for the 60-day free trial of Aperture, please visit and/or email

About Aperture
Aperture is Datran Media's award-winning, real-time audience measurement and planning platform that helps digital marketers and publishers accurately identify and engage their ideal audience. Backed by verified household-level data, the Aperture solution is rapidly becoming The Audience Standard™ for marketers, providing unparalleled consumer insights that help guide smarter business decisions. The world's leading advertisers, agencies and media companies rely on Aperture to successfully reach consumers across the web with the messages that matter most.

Copyright ©2011 Datran Media. All Rights Reserved. Datran Media and Aperture are registered trademarks of Datran Media.

Contact Information

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