SOURCE: Datran Media Corp.

June 23, 2006 09:15 ET

Datran Media, Performance-Based Email Marketing Company, Launches the Outperformance Marketing Online Journal

NEW YORK, NY -- (MARKET WIRE) -- June 23, 2006 -- Datran Media, a leading performance-based email marketing company, is pleased to announce the release of the Outperformance Marketing Journal. This editorial portal will feature breaking news, articles and research from across the digital marketing industry, as well as information on performance marketing best practices as provided by an industry leading editorial staff.

According to Sean O'Neal, Datran Media's (http://www.datranmedia.com/) chief marketing officer, "We coined the term Outperformance Marketing™ to describe the company's commitment to superior performance-based marketing strategies. The Outperformance Marketing Journal is our way of sharing this commitment to marketers everywhere."

The Outperformance Marketing Journal is now live and various topics include advertising, customer relationship management, database marketing, email marketing, events, industry research, list management, and more. For more information, please visit: www.outperformance-marketing.com.

About Datran Media:

It's not just marketing, it's Outperformance Marketing™! Datran Media (http://www.datranmedia.com/) is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and digital media services. Datran Media's expertise resides in online list management, customer acquisition, email delivery and compliance solutions.

For more information, please visit: www.datranmedia.com.

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