SOURCE: Datran Media

March 25, 2008 09:33 ET

Datran Media Recognized for Marketing Leadership by Top Analyst Firm, SIA, Society for New Communications Research and AOTA

StormPost,, Benjou and McGilvray Earn Top Rank and Roles

NEW YORK, NY--(Marketwire - March 25, 2008) - Today, Datran Media announced that its StormPost offering has received high rankings in the large enterprise category of the 2008 JupiterResearch Email Marketing Buyer's Guide. Datran Media's (Exchange Online) has also won the Summit International Awards (SIA) Bleeding Edge Media Award in the Emerging Media Category. In addition, Datran Media executives Paul Benjou, vice president of strategic development, and Lana McGilvray, vice president of marketing, have moved into key roles at the Society for New Communications Research and the Authentication and Online Trust Alliance (AOTA).

In its 2008 Buyer's Guide, JupiterResearch points out that Datran Media's performance-based pricing and cutting-edge features make the company an industry leader in email marketing and web advertising solutions. According to the report, "Datran Media has continued to push the envelope of email marketing application features and deployment models by introducing performance-based pricing not only for acquisition-oriented mailings but also for promotional retention mailings."

The report goes on to highlight Datran Media's advanced features and how they make it easy for marketers and newsletter publishers to optimize ad inventory and the email channel. These features include mailing frequency caps, Inventory Manager and automated testing capabilities.

Clients of Datran Media include Microsoft,, eHarmony, and Turner Broadcasting Systems, all of whom have publicly shown their support of Datran Media and its offerings. In regards to client services, the JupiterResearch report points out, "Datran Media's overall business continues to grow at a rapid rate, and it has demonstrated that such growth and scale have not diminished its account servicing capabilities."

JupiterResearch's annual email service provider (ESP) evaluation details the offerings of 32 vendors, basing their overall value, suitability, and breadth on the distinct needs of three types of marketers: full-service, small-/midsize-business and large-enterprise.

In close proximity to the publication of this year's JupiterResearch Buyer's Guide, the SIA has recognized Datran Media's first-of-its-kind for its innovation in technology and for establishing a universal platform for maximizing revenue from the inbox channel. When EO was initially launched, Datran Media partners AvenueA/Razorfish and clients including IAC/InterActiveCorp stepped out to publicly comment on the new industry breakthrough. Since then, EO continues to attract strong customer endorsements as well as media and analyst interest.

Benjou, a Madison Avenue pioneer who joined Datran Media in 2007 to spearhead its agency partnership initiative, has been named a Senior Fellow of the Society for New Communications Research. In the role, he joins the Society's existing group of business leaders, scholars, professional communicators, members of the media, futurists and technologists from around the globe. The Society's Fellows collaborate on original research and educational programs focused on the advanced study of emerging trends and developments in media and communications and their effect on business, professional communications, media and society.

"We are delighted that Paul has joined the Society for New Communications Research as a Fellow to lend us his expertise, and we are confident we will benefit greatly as a result of his participation," stated Jen McClure, executive director of the Society for New Communications Research.

McGilvray, now in her second year as vice president of marketing for Datran Media after a long tenure at SKYLIST (acquired by Datran Media in 2006), was elected as chair of AOTA's education and event committee. McGilvray has served in various roles at AOTA since its founding and continues to help the organization and others advocate cross-industry standards that promote the best interest of the Fortune 500 brands and leading online businesses the members collectively represent.

"Datran Media has been a strong partner to AOTA in its role as a steering committee member over the years. Lana will continue to serve a key role in assisting our organization in educating AOTA members and the industry at large about authentication and trust. On behalf of the AOTA board and steering committee, we appreciate her ongoing leadership and commitment to our mission," said Craig Spiezle, chairman of AOTA and director of Internet security for Microsoft Corp.

Datran Media President and Co-founder Matt Keiser shared, "We are delighted to have received this overwhelmingly positive recognition by JupiterResearch, SIA, the Society for New Communications Research and AOTA. Our clients have come to expect the best from Datran Media, and we strive to stay ahead of the curve so that they can achieve their business goals across email, display and social media channels. In fact, since the launch of and our participation in the 2008 Jupiter Research Buyer's Guide review process, we have already introduced another first-to-market Facebook application which allows marketers to extend the power and performance of inbox marketing to the social media channel."

About Datran Media

Founded in 2001, Datran Media is the industry-leading inbox marketing and web advertising solutions provider and is the creator of Exchange Online (EO), the first exchange for inbox+web media. Datran Media also offers StormPost™, an enterprise-class email delivery and ad serving solution, and UnsubCentral™, the industry-standard in CAN-SPAM compliance solutions. Datran Media also powers NetMargin™, one of the premier online advertising networks and exclusive inbox marketing channel for hundreds of top consumer brands. For more information on Datran Media, please visit:

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit

About SIA

The Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry. It administers rigorous awards competitions throughout the year with the goal of recognizing companies and individuals that beyond the expected. Throughout its fourteen-year history, the SIA has established itself as one of the premier arbiters of creative and communication excellence. Companies and individuals, from more than 50 countries and five continents, participate in the awards programs. Using rigorous evaluative criteria and blind judging processes, its competitions reward only those firms truly deserving of special recognition. The SIA organization conducts the Summit Creative Awards, the Summit Marketing Effectiveness Awards and the Summit Emerging Media Awards.

About the Society for New Communications Research

The Society for New Communications Research is a global non-profit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. The Society's Fellows include more than 40 futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe. In addition, the Society's members include a Vendor Council with representatives from more than a dozen leading technology companies and Organizational Affiliates comprising membership associations, research organizations and other leading think tanks.

About The Authentication and Online Trust Alliance (AOTA):

Founded in October 2004, the mission of AOTA is to foster the elimination of email and Internet fraud, abuse and data intrusions, thereby enhancing online trust, confidence and online protection of businesses and consumers. The goals include but are not limited to facilitating best practices, data sharing, the deployment and implementation of authentication, identity and reputation solutions as well as domain defense strategies. By providing the ecosystem prescriptive and actionable advice in a vendor-neutral environment, AOTA aims to increase digital inclusion and Internet usage worldwide by promoting the benefits of Internet safety to users of all ages and demographics. AOTA represents over one million business and 500 million users worldwide, with members in Canada, Denmark, Germany, Romania, Singapore and the United States. AOTA is a 501c6 IRS-approved non-profit, incorporated as a Washington State non-profit corporation. AOTA is governed by a Board and Steering Committee including the Bank of America, BoxSentry, Datran Media, Epsilon, Goodmail Systems, Habeas, Iconix, Internet Identity, IronPort (a division of Cisco Systems), Message Systems, Message Systems, Microsoft Corporation, MX Logic, Return Path and Symantec Corporation.

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for Datran Media
    (919) 833-9975 x10
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