March 13, 2008 12:34 ET

Datran Media to Speak Alongside AvenueA/Razorfish, The Weather Channel Interactive, Live Nation and Others During OMMA Hollywood

Experts to Advise Agencies and Brands on Recession-Proof Ad Spend Models and Marketing Strategies

NEW YORK, NY--(Marketwire - March 13, 2008) - Datran Media today announced plans to engage agencies and brands in two distinct conversations around what it is calling the most recession-proof ad spend model at next week's Online Media, Marketing and Advertising (OMMA) Conference and Expo in Hollywood, CA. Both engagements will help audience members understand the pros and cons of media spending strategies when times are tight and which modes deliver the highest return on investment.

On Monday, March 17, at 4:45 p.m. PDT, Datran Media's Vice President of market strategy and General Manager for StormPost Dave Hendricks will moderate a panel titled "Email Marketing: The Experts Answer the Tough Questions" alongside David Baker, vice president of email solutions for AvenueA/Razorfish, and Loren T. McDonald, vice president of industry relations for Silverpop. During the session, audience members will learn about the best strategies, multi-channel ad spending models and tactics for maximizing their return on their email media channel investment.

On Tuesday, March 18, at 11:00 a.m. PDT, Hendricks will again join Baker in conjunction with brand and acquisition marketing gurus Brad Bacon, director of distribution of consumer applications software for The Weather Channel Interactive, and Bob Frady, vice president of marketing for Live Nation, in a "Live from OMMA" webinar titled, "Email Delivery Platforms: Buy, Build or Rent?" During the broadcast, the experts will discuss the decision making processes and strategies they put in place to answer this essential question for themselves. The brands will also field questions from the live audience.

To see the complete conference agenda, visit: http://www.omma-expo.com/conftrax.cfm#MK1.

To register for the webinar, please visit: http://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby.jsp&eventid=105763&sessionid=1&key=1020621563F14E761B725456E8AB01E5&eventuserid =15156034.

About Datran Media

Founded in 2001, Datran Media is the industry-leading inbox marketing and web advertising solutions provider and is the creator of Exchange Online (EO), the first exchange for inbox+web media. Datran Media also offers StormPost™, an enterprise-class email delivery and ad serving solution, and UnsubCentral™, the industry-standard in CAN-SPAM compliance solutions. Datran Media also powers NetMargin™, one of the premier online advertising networks and exclusive inbox marketing channel for hundreds of top consumer brands. For more information on Datran Media, please visit: www.datranmedia.com.