SOURCE: Datran Media

September 18, 2007 12:00 ET

Datran Media to Speak Alongside Microsoft, DoubleClick, Right Media and Other Industry Leaders During Advertising Week

Industry Pundits Converge to Guide Top Brands at OMMA East

NEW YORK, NY--(Marketwire - September 18, 2007) - Today, leading performance-based marketing company Datran Media announced it will have a major presence at the Online Media, Marketing and Advertising (OMMA) Conference and Expo this September 24-25, 2007, in New York. Sharing the stage with executives from Microsoft, Yahoo!, DoubleClick and other leaders in the online marketing space, Datran Media will offer a unique voice to its three conference sessions and provide practical guidelines and real-life examples for successful email and multi-channel marketing.

On the first day of OMMA, September 24, at 12:00 p.m., Matt Keiser, co-founder and president of Datran Media, will join a panel called "How Advertising Exchanges will Change the Industry" as an industry expert. Datran Media's own Exchange Online (, launched in April 2007, was the first real-time market exchange designed to enable advertisers to bid for cost-per-acquisition (CPA) media. With the company's recent acquisition of online advertising company Chintano, became the first exchange platform to accommodate both email and display advertising.

Keiser will join a panel of exchange executives and industry experts as each speaks about their company and the way in which their business stands apart from the others. Attendees will gain a better understanding of the variations between exchange platforms and hear a lively debate of where the market may be heading in 2008. Co-panelists include: Bill Wise, VP Yahoo! Network/Right Media; Michael Rubenstein, VP/GM Doubleclick Exchange; Josh Wexler, CEO SWMX; Bill Urschel, CEO AdECN; Leslie Laredo, president, The Laredo Group Inc.; Bill McCloskey, CEO Email Data Source; and Mark Naples, CEO WitStrategy. The session will be moderated by Eric Picard, director of advertising strategy and emerging media planning at Microsoft Digital Advertising Solutions.

On September 25 at 12:00 p.m., Datran Media Chief Revenue Officer Sean O'Neal will participate in a panel that demonstrates the brand lift and ROI potential of successful email acquisition campaigns. The panel will be supported by case studies from top brands and focus on email acquisition, targeted ad inventory management, how to measure the ROI of an integrated marketing model and the next generation of acquisition marketing -- the integrated exchange model. The case studies will be presented by Microsoft's Ian Thomas, eHarmony's David Perez and TaxBrain's Craig Petz. VantagePoint Venture Partners' Managing Director David Carlick will moderate.

The same day, at 12:15 p.m., Keiser will moderate a sponsored workshop called "Email is Media - What Agencies and Brand Marketers Need to Know to Integrate Email Media into Their Multi-Channel Mix for Brand Lift and Maximum Response." During this workshop, attendees will have an opportunity to hear from and engage an expert panel of agency and email marketing gurus who are at the forefront of maximizing the value of email's place in the highest ROI multi-channel media mix ever possible.

Workshop panelists include: David Baker, VP of email solutions for Avenue A/Razorfish; Jeanniey Mullen, Senior Partner at Ogilvy and David Barlin, product director for MS Live for Microsoft Corporation.

To see the complete conference agenda, visit:

About Datran Media:

Founded in 2001, Datran Media is a leading provider of performance-based marketing solutions. Datran Media powers EO, the first Cost-Per-Acquisition exchange online for both display and email media. Datran Media also operates NetMargin, one of the premier online affiliate marketing companies. Datran Media completes its suite of services with StormPost, a premier email marketing and delivery platform and the first in its category to provide email ad inventory management. For more information, please visit

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for Datran Media
    (919) 833-9975 x10
    Email Contact