SOURCE: Datran Media

December 05, 2007 10:08 ET

Datran Media Top Executives to Address Social Networking and Technology Adoption at Email Insider Summit in Park City

Joshua Baer and Dave Hendricks to Engage Audience on Media Channel Convergence and Pricing

NEW YORK, NY--(Marketwire - December 5, 2007) - Datran Media today announced that Joshua Baer, chief technology officer, and Dave Hendricks, vice president of market strategy, will both speak at the MediaPost Email Insider Summit, December 9-12, in Park City, Utah. Shedding light on the synergies between social networking and email as well as the debate on when to buy versus build marketing deployment technologies, Baer and Hendricks will provide the audience with cutting-edge insight into how major brands and agencies can best advance their business models by executing on the right marketing technology strategies for their goals.

At 11:00 a.m. on December 10, Baer will present a session titled "Social Networking for Emailers - How to tap into the next generation of online consumers." During this presentation, Baer will parallel tried and true email functionalities with similar ways of interacting on popular social networking sites, like Facebook. Attendees will learn new tactics to engage the Web 2.0 community in meaningful, ongoing dialogues.

On December 12 at 9:30 a.m., Hendricks will participate on a panel titled "Build, Buy or Rent," led by David Baker, vice president, email solutions for AvenueA/Razorfish. During this panel, influencers from major email services providers will address the controversial technology dilemma -- the decision to rent a hosted application, buy software or build an enterprise messaging system. Attendees will learn about emerging technologies in the email space and which key questions to ask before making their own decisions.

About the Speakers:

Joshua Baer founded one of the first email service providers, SKYLIST, and UnsubCentral, an email suppression and CAN-SPAM compliance leader. At Datran Media, Baer is tasked with architecting innovative and comprehensive solutions for customer management, retention and acquisition. Mixing together experience in technology and marketing, Baer drives initiatives and chairs committees for the Email Sender and Provider Coalition (ESPC), Interactive Advertising Bureau (IAB) and the Email Experience Council (EEC).

Dave Hendricks has been involved in the email marketing arena since 1999 when he joined MessageMedia, where he worked with clients including Columbia House, Hoovers, and Palm Computing. In 2000 Hendricks was recruited by CheetahMail, where as EVP sales and marketing, he grew the company from an unknown provider of ASP email services to the top provider of full-service email to the retail, finance and entertainment verticals. A regular contributor to trade journals and conference speaker on interactive marketing, loyalty and lead generation, Hendricks has also held senior management and executive roles at Experian, InfoUSA and Oracle Corporation.

About Datran Media:

Founded in 2001, Datran Media is a leading provider of performance-based inbox marketing solutions. Datran Media powers Exchange Online (EO), the first exchange online for both display and email media. Datran Media also operates NetMargin, a leading media network. Datran Media completes its suite of services with StormPost, a premier email marketing and monetization platform and the first in its category to provide email ad inventory management. For more information, please visit

Contact Information

  • Media Contacts:
    Carla Vicens
    blast! PR for Datran Media
    (919) 833-9975 x.10
    Email Contact