SOURCE: Datran Media

Datran Media

November 15, 2010 08:45 ET

Datran Media's Aperture to Sponsor Web 2.0 Summit in San Francisco, November 15-17

NEW YORK, NY--(Marketwire - November 15, 2010) - Datran Media's Aperture, a real-time audience measurement and targeting platform, announced today its role as supporting sponsor of the seventh annual Web 2.0 Summit in San Francisco, CA on November 15-17. Co-produced by O'Reilly Media and UBM TechWeb, in association with Federated Media, the summit is designed to bring together intelligent, innovative leaders of the Internet and media industries to debate and discuss leading business strategies. For more information about the Web 2.0 Summit please see

Aperture is an award-winning, unique media platform that combines household-level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture's core capabilities provide unparalleled consumer insights that help guide smarter business decisions and directly map to the theme of the Web 2.0 Summit, "The Battle for the Network Economy." With increased competition in the industry due to the recession, it is imperative for companies to implement more strategic, efficient business decisions, and Aperture audience measurement is a key part of the strategy for Fortune 500 companies.

Speakers at this year's Web 2.0 Summit include over 50 leaders and global executives such as Julius Genachowski, chairman of FCC, Ariel Emanuel, CEO at WME Entertainment, Carol Bartz CEO at Yahoo!, Mark Zuckerberg, CEO at Facebook, Susan Wojcicki, VP of product management at Google, and Robin Li, chairman and CEO of Baidu. Other influential industry executives invited to take the stage are Andrew Jassy, SVP at Amazon Web Services, Reed Hastings, CEO at Netflix, Wim Elfrink, executive VP and chief globalization officer at Cisco Services, and Tony Hsieh, CEO and founder of

On the night of November 16, Aperture will host the Web 2.0 VIP dinner. Guests will enjoy a meal with the founders of the conference series, John Battelle and Tim O'Reilly, and the opportunity to contribute to charities including The Nobelity Project, Room to Read, The Breast Cancer Research Foundation and Women for Women International.

Attendance at the Web 2.0 Summit is limited to maintain an intimate setting and foster dialog among participants. General attendee registration is by invitation only; interested parties may request an invitation at Media credentials are also extended by invitation only.

About Aperture:
Aperture is a real-time audience measurement and targeting platform that helps digital marketers and publishers accurately identify and engage their ideal audience. Backed by verified household-level data, the award-winning Aperture solution is rapidly becoming The Audience Standard™ for marketers, providing unparalleled consumer insights that help guide smarter business decisions. The world's leading advertisers, agencies, and media companies rely on Aperture to successfully reach consumers across the Web with the messages that matter most.

About Datran Media:
Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals.

Copyright ©2010 Datran Media. All Rights Reserved. Datran Media is a registered trademark of Datran Media.

Contact Information

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