SOURCE: Datran Media

July 09, 2007 08:00 ET

Datran Media's NetMargin™ Is the First Affiliate Marketing Network to Provide Secure and Audited Email Compliance

BrandShield™ Integrates Privacy, Compliance and Reporting Solutions to Increase Security and Safety of Affiliate Marketing

NEW YORK, NY--(Marketwire - July 9, 2007) - NetMargin, a division of Datran Media, today announced the official launch of BrandShield, an email compliance dashboard and enforcement tool, that has been integrated into its leading affiliate marketing platform. NetMargin's BrandShield dashboard provides the compliance data that advertisers, publishers and list owners need to monitor and manage compliance, preventing potential delays and other mailing challenges that are associated with a decrease in brand equity and campaign performance. Datran Media soft launched BrandShield to its partners this past March at the Marketing Sherpa Summit in Miami. Today's official launch coincides with Affiliate Summit, where NetMargin will be on site to share information with its partners and the press.

BrandShield integrates the privacy and CAN-SPAM compliance solutions from UnsubCentral and reputation monitoring services from LashBack across NetMargin's network. BrandShield automates suppression list management and secure exchange as it monitors email addresses for compliance and privacy abuse in real-time. This dual approach helps NetMargin's partners protect their brands, maximize the efficiency of their affiliate marketing programs and increase their return on investment.

According to Eric Castelli, chief technology officer for Lashback, "Although other affiliate marketing networks promote compliance, with BrandShield, NetMargin was the first to mandate and technically support it to this extent. It is my belief that others will now follow."

"One key advantage of BrandShield is its ability to immediately identify and resolve potential mail system issues before they have a negative effect on revenues or brand equity," said Quinn Jalli, chief privacy officer for Datran Media. "Addressing these challenges strengthens our media supply chain, builds partner loyalty and provides the actionable data we need to stay ahead of the game and make sure the NetMargin network is as efficient as possible."

"BrandShield provided us with the framework we needed to engage in third-party marketing. Working with an affiliate marketing provider that is committed to compliance was fundamental in earning our trust and business," said Todd Taylor, director of affiliate marketing for Tax Brain® who has been working with NetMargin since BrandShield soft launched this past March.

BrandShield also enables NetMargin's growing base of top advertisers and publishers to:

--  Automatically download suppression lists ad hoc via an UnsubCentral
    API, decreasing the likelihood of complaints.
--  Detect potential compliance issues early. This helps both advertising
    and affiliate partners to mitigate the risk of bandwidth, IP, domains
    and/or overall mailing challenges.
--  Eliminate advertisers' concerns about "paused" campaigns with
    automation of suppression list management from UnsubCentral.
--  Honor unsubscribes much sooner than the 10-day CAN-SPAM requirement so
    that affiliates can send more relevant mail, which increases response while
    reducing complaints.
--  Notify advertisers and affiliates when system errors occur related to
    suppression file management.
--  Notify advertisers whose suppression lists are being abused, or who
    may be unknowingly working with affiliates that are not conducting
    appropriate suppression list de-duping practices.
    
About Datran Media

Founded in 2001, Datran Media is a leading performance-based marketing company with enabling technology that connects marketers directly to consumers through a comprehensive set of email marketing and digital media services. Datran Media powers EO, the first exchange online for cost-per-acquisition media, and the first media exchange to accommodate email marketers. EO provides the first mechanism for email publishers to monetize their unsold inventory. Datran Media also operates NetMargin, one of the premier online affiliate marketing companies; finally, Datran Media completes its suite of services with StormPost, a top-ranked email marketing and delivery platform and the first in its category to provide email ad inventory management. In their commitment to employ performance-based marketing strategies, Datran Media publishes The Outperformance Marketing™ Journal for marketers everywhere. For more information, please visit www.datranmedia.com.

About NetMargin

Headquartered in New York City, NetMargin is the affiliate marketing network that elite direct response advertisers, publishers and list owners depend on to generate high-performance results in a secure environment. NetMargin's expertise, campaign optimization and unprecedented compliance and accountability provide its partners with a way to drive consistently outstanding performance while protecting their brand reputations. www.netmargin.com

About UnsubCentral

UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, publishers, ad networks and affiliate networks. The Austin, Texas-based corporation offers solutions that create a secure environment for managing opt-out lists across the enterprise, affiliates and various third parties. Integrated with major affiliate networks and email service providers and reviewed by TRUSTe, the solutions ensure clients comply with the CAN-SPAM Act and data privacy requirements. For more information, please visit www.unsubcentral.com.

About LashBack, LLC

LashBack is the first and only complete CAN-SPAM compliance monitoring and resolution service for email marketers. Founded as a consumer product driven anti-spam company, LashBack evolved into C2B data services providing actionable compliance information and unsubscribe reputation scores for a diversity of email marketing clients and leading email reputation providers. One powerful concept for consumers, ISPs and anti-spam companies -- Safe Unsubscribe -- now provides the real world data for the first complete CAN-SPAM Act compliance service offered exclusively by LashBack, The Email Compliance Authority. Compliance and reputation mean deliverability and revenue. To learn more about LashBack, visit www.LashBack.com

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for Datran Media
    (919) 833-9975 x10
    Email Contact