SOURCE: Datran Media

April 03, 2007 08:00 ET

Datran Media's StormPost 2.5 Now Powering Email Delivery Platform for Online Marketing Firm Q Interactive

NEW YORK, NY -- (MARKET WIRE) -- April 3, 2007 -- Datran Media today announced that Q Interactive has licensed its top-ranked email marketing and delivery platform, StormPost 2.5, to power its email delivery system. Q Interactive selected StormPost based on the software's industry-wide reputation and ability to meet the complex deliverability and integration demands of high-growth companies.

"We have been impressed by the ease at which we were able to integrate our front-end, proprietary email targeting platform with StormPost 2.5," said Joe Henson, senior vice president of technology at Q Interactive. "StormPost's flexible integration and ease-of-use, particularly its templating system, provides great value to our business by increasing performance and decreasing campaign management resource requirements."

StormPost 2.5, the fourth release of Datran Media's recognized email marketing automation system, was formally launched in April 2006. Over the past 12 months, it has been publicly endorsed by leading online brands including Boston.com, the Web site for The Boston Globe.

"We're delighted to partner with a company like Q Interactive to increase the performance of their email marketing," said Matt Keiser, president of Datran Media. "The addition of Q Interactive to the StormPost user community reflects their commitment to providing their customers with outstanding online service."

To learn more about StormPost 2.5, please visit http://www.datranmedia.com/emaildelivery.php

About Datran Media

Founded in 2001, Datran Media is a leading provider of performance-based email marketing solutions that enable the intelligent delivery of targeted and optimized advertisements to consumers. Using proprietary technology, our suite of services benefits both list owners and advertisers by matching relevant advertising campaigns with the consumers who are most likely to be receptive to these campaigns.

About StormPost 2.5

Datran Media's StormPost is a top-ranked email marketing and delivery platform that helps companies reach the right customers at the right time. StormPost is available as a hosted software service (ASP) or as a license. It has been cited by customers and analysts for its flexible architecture and scalability. StormPost makes it possible for marketers to deliver acquisition and relationship management campaigns based on individual customer preferences. Without involvement from the IT department, marketers create campaigns with intuitive tools including a built-in HTML editor, reusable templates and a "search-and-pull" image manager. Campaigns run automatically based upon rules the marketer creates, such as customer actions or inactions, time-triggered events or any other situation where timely one-to-one communications are needed. To reach customers with the most appropriate channel and ensure that the message remains consistent with other marketing activities, StormPost 2.5 simply integrates with existing CRM systems to deliver multichannel campaigns with ease.

About Q Interactive

Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive is fundamentally improving the relevancy of advertising on the Internet. Every year, more than 1500 leading brands rely on Q Interactive to generate quality results, including more than half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo. Q Interactive operates an extensive advertising network with more than 1000 high traffic partner sites, including Weather.com and About.com, as well as its own branded Web properties, including CoolSavings.com.

Q Interactive's services include online lead generation and email.

Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a wholly owned subsidiary of Landmark Communications, Inc.

Contact Information

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