SOURCE: Datran Media

Datran Media

January 06, 2011 12:48 ET

Datran Media's StormPost and Oversee.net Win DPAC Award for Best Email Marketing Campaign for LowFares.com Travel Portal

NEW YORK, NY--(Marketwire - January 6, 2011) -  Today, Datran Media, an industry-leading digital marketing technology company, announced it has been honored by the Digital Publishing and Advertising Conference (DPAC) in the 2010 DPAC award competition. StormPost, Datran Media's email management solution, was the key driver behind the best email campaign award win for LowFares.com™, the travel comparison search site for affordable flights, hotels, car rentals and travel deals.

In the groundbreaking campaign, Datran Media and LowFares.com used social media and e-mail to provide opt-in subscribers with relevant data based on stated travel preferences and on both home and destination airport codes. According to Oversee.net®, which owns LowFares.com, the campaign generated a 200-300 percent increase in email open rates.

"We're delighted to receive this honor," said Dorian Quispe, director of marketing for LowFares.com. "Our email campaign is intended to help subscribers save time and money by supplying travel information specific to their needs. Through our campaign, we provide more than 5,000 travel deals each week and information about destinations around the globe."

"We are truly honored by DPAC's recognition of StormPost and the wildly successful campaign with Oversee.net and LowFares.com," said Tony D'Anna, general manager of StormPost for Datran Media. "We are dedicated to providing our clients with access to the latest strategies for driving maximum ROI from the email channel, and social media and triggered messages have been instrumental in taking our clients' campaigns to the next level of performance. We are energized when we find the perfect mix of email strategies for our clients, and the DPAC award win is a testament to the commitment and hard work we put into each campaign."

"Out of hundreds of nominations, the LowFares.com email campaign was a shining example of digital marketing success," said Nick Friese, CEO of DM2 Media. "In fact, it was one of nine winners this year that judges said so far outpaced their rivals that no finalists were named in their respective categories. We were blown away by the innovation and marketing prowess demonstrated by the DPAC award winners and believe they set the bar high for next year's competition."

The DPAC award competition is designed to honor the groundbreaking work in multiple digital media categories including advertising campaigns, branded content, websites, apps, video, mobile, social, email, creative, technology, and direct marketing efforts.

About StormPost
StormPost is a digital marketing platform that helps companies manage the customer lifecycle through the delivery of highly relevant messaging across multi-channel touch points, including email, social and mobile. With a full suite of features, including revolutionary audience reporting, StormPost offers brand marketers, retailers and media companies highly specialized capabilities for defining and engaging with their ideal customers. StormPost has been cited by customers and analysts for its flexible architecture and scalability and was named the 2009 Best Email Marketing Platform by the members of the Digital Publishing and Advertising Conference (DPAC).

About Datran Media
Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals.

About LowFares.com
LowFares.com, an Oversee.net company, is the leader in finding cheap flights, hotels, rental cars, travel deals and vacation packages. With more than 4 million unique visitors per month, LowFares.com offers an online experience that allows travelers to search multiple travel providers simultaneously.

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