SOURCE: Datran Media

Datran Media

March 31, 2011 10:11 ET

Datran Media's StormPost Ranked as One of the Top Vendors in 2011 Email Vendor Features & Functions Guide From Red Pill Email

NEW YORK, NY--(Marketwire - March 31, 2011) - Datran Media's email marketing platform, StormPost, today announced that it has been ranked one of the top email service providers in the 2011 Email Vendor Features and Functions Guide from Red Pill Email. Red Pill Email surveyed 28 providers with over 200 questions across 8 top-level categories including: business offerings, product offerings, data and segmentation, deliverability and list hygiene, campaign building and workflow, testing and reporting, third-party integration and training and support.

The second annual Email Vendor Features and Functions Guide is designed to reduce subjectivity by using a binary process and proprietary algorithms to help marketers identify the vendors that best match their email marketing requirements and needs. StormPost ranked exceptionally well in deliverability and hygiene, professional services (e.g. creative, strategy, etc) and campaign testing, among other categories. Overall, StormPost was ranked sixth out of the 28 email vendors surveyed for the guide. 

"With so many great email vendors all competing for the same customers, it's not always easy for marketers to determine which vendor best suits their needs. The goal of this report is to make this decision process easier for marketers by scoring vendors across categories regarding product offerings and service options that we know are important to prospective users," said John Caldwell, producer of the Email Vendor Features and Functions Guide. "StormPost scored high in many of the eight categories that we built our guide around. Based on our overall vendor scores, marketers serious about advanced tools, strategy and scalable technology should take a strong look at StormPost."

About StormPost
StormPost is a digital marketing platform that helps companies manage the customer lifecycle through the delivery of highly relevant messaging across multi-channel touch points, including email, social and mobile. With a full suite of features, including revolutionary audience reporting, StormPost offers brand marketers, retailers and media companies highly specialized capabilities for defining and engaging with their ideal customers. StormPost has been cited by customers and analysts for its flexible architecture and scalability and was named the 2009 Best Email Marketing Platform by the members of the Digital Publishing and Advertising Conference (DPAC).

About Datran Media
Datran Media is an award-winning technology and marketing company that leading brands, agencies and publishers depend on to discover, reach and retain their ideal audiences across all digital media channels. Datran Media's top-ranked solutions for digital audience measurement, advertising, CRM, commerce and monetization have allowed thousands of companies to execute unparalleled advertising and communications campaigns across social, mobile, the Web and email.

Copyright ©2011 Datran Media. All Rights Reserved. Datran Media and StormPost are trademarks or registered trademarks of Datran Media.

Contact Information

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