Intertainment Media Inc.
TSX VENTURE : INT
OTCQX : ITMTF
FRANKFURT : I4T

Intertainment Media Inc.
Ortsbo

Ortsbo

October 11, 2012 09:00 ET

Daughtry Fans Worldwide Chat in Dozens of Languages Through Ortsbo Social Hub & Fan Talk Platform

Ortsbo Powers Worldwide, Multilingual Social Fan Hub for Daughtry Fans Ahead of Group's US Winter Tour with 3 Doors Down and P.O.D.

LOS ANGELES, CALIFORNIA and TORONTO, ONTARIO and NEW YORK, NEW YORK--(Marketwire - Oct. 11, 2012) - Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that American Rock Band Daughtry has tapped Ortsbo (www.ortsbo.com), the world's leading real-time experiential communications platform, to launch an unrivaled, globally social engagement hub for their worldwide fan base. The Daughtry Fan Hub (www.daughtryofficialmobile.com) connects fans in 66 languages on all major social media channels including Flickr, Twitter, Instagram, YouTube, Google+ and more.

Daughtry has scored 4 No. 1 hits, garnered four Grammy nominations, won 4 American Music Awards and sold over 7 million albums in less than four years. Their new single Start of Something Good from Break the Spell, recently released on Vevo, heads off the group's US winter tour to co-headline with 3 Doors Down and featuring special guest P.O.D. The tour begins on Nov. 17 in Tunica, MS and continues through Dec. 15 ending in Anaheim, CA. For full dates, please visit www.daughtryofficial.com/us/events.

The Daughtry Hub launches as the latest addition to Ortsbo's global Fan Talk program, a mobile and online platform allowing fans to view and consume social activities in 66 languages across all their favorite social media channels.

"I'm very excited to use the social hub to engage with fans around the world in their native language. Ortsbo's technology will allow us to connect in a deeper, more meaningful way by letting me communicate with our fans wherever they are in real time through fan chats and social media," said Chris Daughtry. "Our fans mean everything to us and this is a great way for us to give back and share our sincere gratitude for them!"

The Ortsbo Social Hub program first launched for legendary rock band KISS, integrating with the band's summer tour with Mötley Crüe. The Daughtry Hub launches as the next major incarnation of this product, the beginning of Ortsbo's Fan Talk program - a global expansion of Social Hubs set to feature more than 100 major artists, bands and celebrities helping them engage with fans worldwide and integrate official merchandise sales through online stores. Fan Talk creates an entirely new global communication platform for artists to connect with their fans, and innovative new revenue streams with endless monetization possibilities for the entertainment industry.

"Ortsbo and its global fan programs are giving our firm and clients the ability to accelerate worldwide communication and business opportunities creating greater awareness for our artists. By bringing important and effective tools to the table that are critical to today's music industry, Ortsbo creates real time, multiple language communication platforms, data aggregation and a social media monetization model that the artist controls," said Stirling Mcllwaine, CEO of Pearl Group Entertainment. "This is what artists need to create global opportunities and generate revenue in today's world. Our artists demand to be ahead of the curve."

Combining all forms of multimedia, chat and e-commerce, Daughtry Social Hub users can share photos, video, text, tweets, links and purchase merchandise through one all-inclusive portal, in the language of their choice. The ultimate international experience for music and concerts, Ortsbo's platform will centralize the global fan base of one of the world's most-renowned rock groups for a new experiment in defining the social music experience.

Gathering data and statistics in real-time, the service will also collect invaluable information on its back-end for further refinement, development and perfection of the platform while creating unprecedented, niche audience information for advertisers and marketers to potentially tap as well.

About Ortsbo.com

With over 212 million unique users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation for more than 50 languages. Ortsbo's flagship product for social media supports global communications with instant translation capability and real-time, multi-lingual social media chat. Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices. Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Intertainment Media (www.intertainmentmedia.com).

About Intertainment Media Inc.

Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in leading edge technologies and social media platforms including theaudience.com. For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.

Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the unofficial market of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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