SOURCE: Connector Branding, LLC

Connector Branding, LLC

May 10, 2011 08:30 ET

Dave Studeman Launches Connector Branding

Bay Area Strategic Branding Professional Introduces Innovative Consultancy

LAFAYETTE, CA--(Marketwire - May 10, 2011) - Dave Studeman is pleased to announce the official launch of Connector Branding. Using the best of traditional brand creation and building techniques combined with today's technology and social media, Connector Branding helps clients cut through communication clutter and noise to transform a brand into something people love.

Connector Branding's founder and President, Dave Studeman, saw the need and opportunity to take a new approach to branding. With over 30 years of experience on both the client and consulting sides of the business, Studeman, formerly Landor's President of Digital Branding, Worldwide, has directed major branding programs on a global basis for clients such as Microsoft, Hewlett-Packard, Citibank, Clorox, Coors, Chevron, Philips Electronics, Pepsi, Taco Bell and Procter & Gamble.

"Great brands are an artful combination of strategy, creativity and execution. How you implement that strategy is very different today than just a few years ago," says Studeman. "Today, your brand is competing with every other brand -- not just traditional competitors -- in a maddening mix of communication channels. Don't risk missing the connection with your audiences."

Studeman has an unrivaled talent for working with clients to define key brand insights and crafting them into a solid branding strategy to provide a springboard for creative expression. He is also a specialist in guiding the brand launch and implementation phases of programs where new technology and social media have come into play.

Advances in technology allow website design on platforms such as Joomla or WordPress to help clients get to market quickly and economically. SEO services (Search Engine Optimization) have added an interesting twist to Connector Branding's approach to writing copy. The biggest change in brand building has come through social media. For example, Connector Branding helped Redi Shade introduce a break-through new window covering called Simple Fit using social media.

"Connector Branding told the story of Simple Fit using video and built brand awareness with thousands of consumers through a very successful blogger campaign," says Richard Konopelski, VP of Marketing and Sales for Redi Shade.

What is the end benefit to clients? Branding development that connects clients with the best team, unites each brand touch point in the most powerful manner and truly engages target audiences to drive loyalty and sales.

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