SOURCE: New Marketing Labs


August 16, 2010 08:30 ET

David B. Thomas Joins New Marketing Labs as Executive Director

SAS Social Media Manager Will Lead Client Relations and Development of Enterprise Products and Services

CANTON, MA--(Marketwire - August 16, 2010) -  New Marketing Labs, LLC (, a digital marketing, strategy planning and social community engagement firm, is pleased to announce that David B. Thomas will join the team as Executive Director, beginning Sept. 1. Dave brings nearly 20 years of experience as a marketer, communicator and manager to New Marketing Labs. In his new role he will oversee client relations, as well as development of new product and service offerings for enterprise customers.

Dave joins New Marketing Labs from SAS (, the leader in business analytics software and services and the top employer on FORTUNE's "100 Best Companies to Work For" list. At SAS, Dave served as Social Media Manager, leading the company's social media strategy, policy development and training.

"We worked with Dave on the launch of SAS® Social Media Analytics," said NML Senior Managing Director Colin Bower. "He knows what companies need when it comes to marketing and social media. Plus, he's a lot of fun to work with. We know he's going to provide real value for our clients."

"We're not just a social media agency," Bower added. "We help our clients understand how the social revolution is impacting their brand, their customers, their products and their sales. Then we help them create strategies that make money."

Dave began his career as a reporter for The Chapel Hill (N.C.) News, and has since worked with a variety of companies and clients, mostly in high tech, including Nortel and Geomagic. Before coming to SAS he worked for Yep Roc, a leading independent record label, where he directed Web and social media marketing and launched the Yep Roc Web Shop. Dave has been actively engaging online since 1994 when he joined his first Internet forum, and began blogging in 2002 when he wrote the daily update for the Iceland Airwaves music festival. He blogs at, tweets as @DavidBThomas and is co-author with Mike Barlow of "The Executive's Guide to Enterprise Social Media Strategy," to be published in early 2011.

"I'm excited to be joining the New Marketing Labs team," Dave said, "but what would you expect me to say in a press release? Seriously though, this is a great group of people and I look forward to what we will accomplish together. For a marketer and communicator, I can't imagine a more exciting place to be."

About New Marketing Labs
New Marketing Labs is a new media company based just outside of Boston, MA. We work primarily with Fortune 100-500 companies, both consumer and business facing, to design and implement digital marketing strategies to connect them to prospects, clients, partners and potential customers, and to humanize and build their brand. For more information, visit:

Please contact Justin Levy to arrange an interview and/or for additional quotes.

Contact Information

  • Contact Information:

    Justin Levy
    Director, Marketing and Corporate Strategy
    phone: 781.821.6750
    mobile: 617.365.6462
    twitter: @justinlevy


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