April 12, 2013 08:00 ET

David Brussin Joins Nomi Board of Directors

Monetate's Founder Joins Nomi's Board to Help Retailers Embrace Omni-channel World

NEW YORK, NY--(Marketwired - April 12, 2013) - Nomi (, the first omni-channel analytics and engagement platform, announced today that the founder of Monetate, David Brussin, has joined its board of directors. David also sits on the board of directors for, the digital division of the National Retail Federation (NRF). The announcement was made at the Monetate Agility Summit, its annual customer event.

According to Brussin, "I am very excited to be involved with Nomi because they have created a truly disruptive technology that helps retailers gain a 360 degree view of their customers across in-store and online touchpoints. As retailers shift from product-centric to customer-centric marketing strategies, Nomi will be at the forefront by helping them connect the dots between physical stores, e-commerce, loyalty and CRM initiatives."

"David has been driving innovation in retail since the dawn of the internet. He is a technical CEO who intimately understands the challenge of turning big data into real-time customer engagement and will be a valuable addition to our company," said Nomi Co-Founder and CEO Marc Ferrentino.

Brussin's current venture, Monetate, is a leading technology that allows marketers to leverage big data to create personalized customer experiences online. At Monetate, Brussin is focused on empowering online marketers to deliver intelligent customer experiences across channels. His 15-year career as an entrepreneur, technologist and retail innovator will perfectly complement Nomi's explosive growth and disruptive technology.

Prior to Monetate, Brussin founded TurnTide and also served as Chief Technology Officer. At TurnTide, Brussin managed all engineering and technical operations before the company's acquisition by Symantec. Previously, Brussin founded ePrivacy Group, Inc. and InfoSec Labs, a firm that helped Fortune 1000 companies embrace eCommerce without compromising security.

"Monetate is the latest example of David's commitment to providing retailers with tools to deliver superior customer service," says Chris Fralic, Partner at First Round Capital and investor in both Monetate and Nomi. "Monetate and Nomi share a common goal: build technologies that empower retailers to deliver truly personalized service that makes every customer feel like a VIP."

About Nomi
Dedicated to helping retailers create a unified view of their customers across all channels, Nomi leverages current store infrastructure to integrate real world customer behavior into existing CRM, loyalty and e-commerce platforms. Nomi's solution empowers retailers to recognize and reward loyal customers both online and in-store. Based in New York City, the company was founded by veteran and Buddy Media executives. For more information, visit: Follow us on Twitter at @GetNomi.

About Monetate
Monetate empowers marketers to leverage big data to create more personalized and engaging customer experiences online. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

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