SOURCE: 1494


April 24, 2012 06:00 ET

David Clelland Offers Insight Into 2012's Hottest Alternative Investment, Scotch Whisky

Plans for 1494, a NYC-Based Private Membership Club for the Whisky Investor and Enthusiast

NEW YORK, NY--(Marketwire - Apr 24, 2012) - Quickly emerging as 2012's new, noteworthy alternative investment, fine and rare whisky is continuously outperforming such lucrative investments as gold, according to the whisky valuation experts. While the value of gold rose 146% in the four-year period from 2008 to 2011, an investment in the top 10 performing whiskies would have achieved a gain of more than 400%. An investment in one of the top 100 would have returned a gain of 245% over the same period.

With interest booming, whisky industry expert, David Clelland is seizing the moment to launch 1494, a New York City based private membership club for the whisky collector and enthusiast that is set to revolutionize the whisky market.

The increase in value is tied to growing demand, as David Clelland knows. Yet, increased demand hardly equates to increased accessibility. "During my years working in the Whisky industry, I became aware of the growing need for a service to foster connections and initiate communication between the distilleries producing the rare, limited release bottles and the potential collector or investor looking to acquire them," Clelland insightfully notes.

1494, An Ambassador of Whisky in a Time of Historical Significance

Two-years in the making, David Clelland has perfected plans for 1494, a private membership club that will act as the link between distilleries and collectors and serve as a whisky curator for its distinguished clientele. Set to launch in June of 2012 with a clubhouse opening in the early Fall, Clelland's vision of a private membership club for the procurement, enjoyment and appreciation of whisky is well on its way to fruition.

A game-changer in the high-end whisky market, 1494's members will benefit from the club's collective buying power. A team of board members and dedicated staff will work feverishly to create custom tailored collections to suit each individual's taste, interests and collection goals. The club will apply its industry expertise to do all of the necessary work, finding and obtaining the rare bottles for its members, while maintaining a relaxed environment where members can connect over a shared appreciation for the fine spirit.

1494 members will enjoy privileges including exclusive use of the member's only house with fully stocked bars, direct and collective buying opportunities, exclusive tastings, private concierge service, storage and insurance for collections, annual valuations from Bonhams, and a luxury car and private jet service. No details will be spared in forging a club that brings the fantasies surrounding Single Malt Scotch to life for its members.

Ten founding, lifetime memberships that include all 1494 connoisseur and collector privileges and the option to bequeath membership to an heir, are now available. Don't miss your chance to join 1494 and emerge as a powerhouse in a market yet to be saturated with investors!

For further information contact David Clelland at

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