SOURCE: David & Goliath

David & Goliath

August 15, 2012 14:20 ET

David&Goliath Named Agency of Record for The Mirage

Win Builds on Strong New Business Momentum

EL SEGUNDO, CA--(Marketwire - Aug 15, 2012) - David Angelo, Founder and Chief Creative Officer of independent agency David&Goliath, today announced it has been named Agency of Record (AOR) for The Mirage Hotel & Casino, a AAA Four Diamond Award-Winning resort. The assignment was awarded following a review and is effective immediately.

As AOR, David&Goliath will lead creative responsibilities for traditional and digital media. New work is slated to launch in Q3 2012.

"Years ago, The Mirage set the standard for hotels and casinos in Vegas with its desire to stand out from the fray," said Angelo. "We look forward to working closely with The Mirage team to reignite that challenger spirit while leveraging The Mirage's unrivaled amenities and enriching experiences."

Felix Rappaport, president and chief operating officer of The Mirage, said, "Following an intensive process, we are thrilled to have chosen David&Goliath, a progressive and innovative agency to work with us in strategically building relevant brand connections for the modern consumer mindset."

The win comes on the heels of strong new business momentum for the agency, which has, over the past decade, established itself as a creative and strategic powerhouse with game-changing campaigns for clients including Kia Motors, Universal Studios Hollywood and California Lottery. Recently, David&Goliath developed a fully integrated campaign, "It's Serious Fun," for NFL Media, highlighting Thursday Night Football and NFL.com Fantasy Football. For more information, visit www.dng.com.

About David&Goliath
David&Goliath is a full-service, independent creative agency based in Los Angeles. Founded in 1999, David&Goliath helps its clients outwit, outwork and outlast their competition with the knowledge, resources and firepower needed to help challenger brands fight their way to market leadership. Current clients include Kia Motors, California Lottery, Universal Studios and MGM Resorts (Monte Carlo and New York-New York), to name a few. The agency's vision is to always be the leading-edge creative agency that solves Goliath marketing challenges, and most importantly, gets results.

David&Goliath was recently named 2011 Small Agency of the Year (76-150 Employees) at Ad Age's Small Agency Awards.

About The Mirage Hotel & Casino
Ideally located in the center of the famed Las Vegas Strip, The Mirage is the place to stay and play. The resort features contemporary AAA Four Diamond accommodations, dynamic nightlife including The Beatles REVOLUTION Lounge, tantalizing restaurants created by the world's most acclaimed designers and renowned chefs, a salon from celebrity stylist Kim Vō, the enticing Bare pool lounge, and 170,000 square feet of meeting and convention space. Unique entertainment options include The Beatles™ LOVE™ by Cirque du Soleil® celebrating the musical legacy of The Beatles; The Aces of Comedy™ series featuring one of the most comprehensive and diverse comedic line-ups nationwide; Terry Fator: Ventriloquism in Concert; a one-of-a-kind nightlife experience at 1 OAK; and the lush animal sanctuary of Siegfried & Roy's Secret Garden and Dolphin Habitat. From the iconic Volcano and 20,000-gallon lobby aquarium to the lush tropical atrium and pool, guests experience an exotic world-class destination unlike any other. The Mirage is a wholly owned subsidiary of MGM Resorts International™ (NYSE: MGM). For more information and reservations, visit mirage.com or call toll free at (800) 374-9000 or find us on Facebook and Twitter.

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