SOURCE: David & Goliath

David & Goliath

July 18, 2012 13:32 ET

David&Goliath's Colin Jeffery Named to Business Insider's List of The 25 Most Creative People in Advertising

Executive Creative Director Behind Iconic 'Hamsters' Campaign for Kia Soul Ranks No. 11

LOS ANGELES, CA--(Marketwire - Jul 18, 2012) - Colin Jeffery, Executive Creative Director at independent creative agency David&Goliath, has been named to Business Insider's inaugural list of The 25 Most Creative People in Advertising. Jeffery ranked number 11 on the list, which was based on newest work, agency size, clientele, and tenure.

"We couldn't be more proud to see Colin earn a spot on the Business Insider's list," David Angelo, Founder and Chief Creative Officer said. "Colin embodies what David&Goliath is all about -- helping challenger brands be brave and stand up to their Goliaths -- and he lives it every day by producing great work on behalf of our brands."

Jeffery has helped Kia Motors become the fastest growing car brand in the world. He developed the iconic Hamsters campaign which went viral gaining over 40 million hits on YouTube. Jeffery is renowned for his continuous creative evolution, which extends beyond traditional advertising and into user engagement. With more than 15 years of experience spanning across three continents, Jeffery has spent the last five years at David&Goliath.

In 2011, the Hamsters were inducted into the Madison Avenue Icon Walk of Fame. That same year, Saturday Night Live's "Obama" named the Kia Hamsters one of 'America's Most Powerful People.'

In addition to the Hamsters, Jeffery has created popular campaigns featuring Blake Griffin slam dunking over a Kia Optima, Mötley Crüe, Adriana Lima, Muno, Sock Monkey, Poseidon and others. The 2012 Super Bowl campaign was ranked third on the USA Today Admeter, making it the highest-ranked Automotive ad.

Recently winning a One Show Gold Pencil for Kia Super Bowl Commercial "A Dream Car. For Real Life.," David&Goliath continues to assert itself as a creative and strategic powerhouse. In addition to Kia, D&G creates unique and exciting campaigns for the California Lottery, Universal Studios and MGM Resorts, among others. In 2011, David&Goliath was named Ad Age's Small Agency of the Year. For more information, visit

About David&Goliath

David&Goliath is a full-service, independent creative agency based in Los Angeles. Founded in 1999, David&Goliath helps its clients outwit, outwork and outlast their competition with the knowledge, resources and firepower needed to help challenger brands fight their way to market leadership. Current clients include Kia Motors, California Lottery, Universal Studios and MGM Resorts (Monte Carlo and New York-New York), to name a few. The agency's vision is to always be the leading-edge creative agency that solves Goliath marketing challenges, and most importantly, gets results.

David&Goliath was recently named 2011 Small Agency of the Year (76-150 Employees) at Ad Age's Small Agency Awards.

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