SOURCE: Cincom Systems

November 17, 2008 12:00 ET

David Henderson, Author and Emmy Award-Winning Former CBS Network News Journalist, Joins Cincom Expert Access

CINCINNATI, OH--(Marketwire - November 17, 2008) - David Henderson, http://www.davidhenderson.com, an Emmy award-winning former CBS journalist and author, has joined the online business magazine Cincom Expert Access, http://www.cincom.com/ea, as a contributing expert.

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Henderson is based in Washington, D.C. with global credentials. He regularly lectures at communications and media relations workshops in the U.S. and Europe and is an adjunct professor at the University of Virginia. Henderson is a recognized authority on media trends and today's dynamic convergence of mainstream media with new media and the digital revolution driven by Web 2.0. His new book, "The Media Savvy Leader", is scheduled for release in January 2009.

MEDIA SAVVY LEADERS

"The Media Savvy Leader" profiles some of today's most recognized executives. These senior managers understand the competitive importance of personally taking charge with communicating the vision, brand, and reputation of their organizations and their own value, as leaders. The book is built upon years of research, interviews and experiences with friends and colleagues such as Bob Scheiffer, Walter Cronkite, Dan Rather, Mark Cuban and Michael Deaver, among many others.

Some of the topics David Henderson will cover for Cincom Expert Access will include:

*Strategic communications: The intelligent use of the most effective public relations methods with today's communications styles of mainstream media and new media to achieve meaningful results

*Strategic media relations: Global media expertise in support of reputation and brand development, outreach to online new media and bloggers, crisis management and litigation

*Digital strategies and online advocacy: Using the latest dynamic tools for effective contemporary public relations, including blogs and interactive online content / information management platforms and RSS to impact change and favorable outcomes

*Competitive positioning: Strategic communications planning and methods to create winning differentiation

About Cincom Expert Access

Cincom Expert Access' mission is to provide ideas, information and insights, sometimes in an irreverent and humorous manner, to help its 150,000 global subscribers solve real problems... in their life of business or the business of life.

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