SOURCE: GSD & M Idea City

February 26, 2008 11:59 ET

David Hennagin Joins GSD&M Idea City to Lead Direct Services

Role to Expand and Integrate Both Offline and Interactive Direct Marketing Efforts for Clients

AUSTIN, TX--(Marketwire - February 26, 2008) - This week, GSD&M Idea City announced the addition of David Hennagin as senior vice president, direct services, to lead the agency's rapidly growing direct response marketing group. Hennagin brings over 20 years of experience to the position where he will be responsible for expanding and integrating both offline and interactive direct marketing efforts for clients including AT&T, NCL, U.S. Air Force and Southwest Airlines.

"More than ever, our clients are expecting a strategically-driven direct marketing approach within their overall communications mix. We've been very successful to this point, and continually seek ways to raise the bar and deliver even greater results for our clients," said Duff Stewart, president and COO of Idea City. "David's addition to the agency represents an important next step toward achieving these goals."

Hennagin comes to Idea City from Bernstein-Rein Advertising in Kansas City. Prior to that he spent seven years at DDB Worldwide, Los Angeles as managing director of its direct response marketing division, and eight years with TBWA Chiat/Day, also in Los Angeles. His client experience includes USAA, Time Warner Cable, T-Rowe Price, Ameriquest Mortgage Company, Kia Motors America, Payless Shoes, Southern California Edison, Nissan Motor Corporation and Infiniti among many others.

"Extending great creative ideas across multiple channels is far easier said than done. Cross-discipline collaboration, and the talent that paves the way, is the key to making that happen," said Hennagin. "I am impressed with Idea City's direct response work, the quantifiable results they achieve and the spirit of partnership they maintain with clients. I'm looking forward to helping move things to the next level."

Hennagin holds a bachelor's degree from Grinnell College. He has been honored with several distinguished awards including an Emmy, Effie, Bernbach Award, Cannes Lions, National and Regional ADDYs, CIio and One Show Golden Pencils.

About GSD&M Idea City

Through 36 years of helping grow some of the world's most successful brands, GSD&M Idea City has become a leading national marketing communications and advertising company using the power of Purpose-based Branding and Dynamic Collaboration to create a destination for visionary ideas that make a difference for our people, our clients, our country and the world. For more information go to www.IdeaCity.com. GSD&M Idea City is part of Omnicom Group, Inc. (NYSE: OMC).

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