David Lloyd Leisure

David Lloyd Leisure

November 09, 2011 02:30 ET

David Lloyd Leisure Predicts 2012 Fitness Trends

Teen Exercise Classes Among Key Areas

LONDON, UNITED KINGDOM--(Marketwire - Nov. 9, 2011) - David Lloyd Leisure has identified sports and fitness activities for teenagers as a major trend for 2012.

Europe's premier racquets, health and fitness group predicts that sport activities aimed at 11 to 17-year-olds,including swimming and tennis, and teen exercise classes, such as zumba and boxercise, will be a significant area of growth.

As a result, the group has exclusively launched Fitness Into Teens (FIT) for members aged 11-plus, recognising the fact that many children drop out of regular exercise when they hit their teens.

FIT includes multi-aquatics – helping 11 to 14-year-olds attain the best swimming qualifications approved by the Amateur Swimming Association (ASA) and featuring activities ranging from water sports to survival, water polo and endurance swimming.

Teenagers will also be offered gym group exercise and supervised sessions as well as fast track tennis, enabling them to learn to play tennis in just four weeks.

In 2011, David Lloyd Leisure has seen a rise in the number of junior members joining against a background of mounting national debate about childhood obesity. It predicts that in 2012 parents will seek out more ways of helping their children keep fit and healthy, both as a family doing sport and exercise together and specially-designed children's programmes.

Other fitness trends for 2012 identified include:

  • Group personal training – David Lloyd Leisure is delivering 73 per cent more one-to-one sessions than two years ago. The group now plans to offer small group sessions with a PT where participants (up to four members) can benefit from a tailored programme, with the bonus of upping their game alongside gym 'buddies'

  • PT Express workouts - short, intense workouts with a PT, giving those who want to achieve results fast but have very busy schedules the flexibility of half-hour sessions

  • Padel tennis - at the forefront of tennis development and innovation, David Lloyd Leisure will launch padel tennis at Chigwell, Essex, in January. It is the first nationwide organisation in the UK to introduce the sport, which is big in Spain and Latin America

  • Dance-based classes – zumba, the Latin-inspired dance fitness programme, proved hugely popular in 2011 and there will be new dance offerings in 2012 to meet this demand

  • Health products – member research has shown that people are looking for improvements in overall health, not just fitness or weight loss. Therefore, the group will introduce a range of tests to assess blood pressure and cholesterol levels, and body fat mass and posture. It will also strengthen its sports medicine offering via partnerships with Pure Sports Medicine and physiotherapists at selected clubs.

Commenting on the teen fitness trend, David Lloyd Leisure's head of family and programming Sarah Hobbs says: "Research has shown that many children abandon regular exercise and sports activities when they reach their teens. Teenage girls are of particular concern, with significant numbers of 13 to 14-year-olds dropping out of regular exercise and a significant proportion never taking up regular exercise again.

"Parents are really wising up to the fact that how healthy their children are during childhood will determine their long-term fitness into adulthood, but it is important that teenagers are offered programmes teaching them new skills that they find enjoyable and exciting, as well as allowing them to make new friends."

Group health and fitness manager Rob Beale adds: "Despite the increasingly busy lives that we lead, our desire to make time for self-improvement in terms of health and fitness shows no sign of abating. More and more people want to achieve and maintain peak fitness, but they want flexibility to enable them to fit exercise into their schedules on a regular basis. Many also want to achieve fast results with a tailored approach, which is why we have seen such massive growth in personal training and we expect this to continue rising in 2012.

"There is also now more awareness of the importance of actual – as opposed to aesthetic – health and fitness; yes, people want to look good, but they also realise that it's what's going on underneath that reveals a person's true state of health, which is why we believe that medical products will be a significant growth area.

"We have four physiotherapy clubs with a fifth due to open in Farnham, Surrey, in December and a further 12 planned for next year," he adds.

About David Lloyd Leisure Group

The David Lloyd Leisure Group operates 79 clubs in the UK and a further 10 clubs across Europe. Farnham, which is due to open in December, will be its 80th UK club.

David Lloyd Leisure has over 450,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals.

Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 14,000 learn to play tennis. Its racquets facilities are unparalleled with 700 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.

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