SOURCE: Profile Defenders

Profile Defenders

August 24, 2012 21:27 ET

David Lynn and Richart Ruddie of Profile Defenders See Expanding Need for Online Reputation Management Services

NEW YORK, NY--(Marketwire - Aug 24, 2012) - By creating a simple web page just about anyone can spread the word about their product or essential service, and potentially reach far more consumers than they would via more traditional advertising methods. Individuals and small business owners alike have taken advantage of this, but the results aren't always as favorable as they would expect.

According to David Lynn and Richart Ruddie of Profile Defenders, being seen on the Internet isn't always a good thing. In fact, many companies have watched their reputations slip down the drain because someone decided to post slanderous remarks or negative comments about their product or business practices on a heavily trafficked review site. Given that just about everyone uses Google or a similar search engine to view what other people are saying about a brand, Lynn and Ruddie see an expanding need for Online Reputation Management (ORM) services.

To date, just about anyone with a grievance against a company can outlet their frustration on the Internet. And whereas there were just a few user reviews sites several years ago, today sites like Amazon and Yelp dominate the web. Lynn and Ruddie, who have been working in the ORM industry since its inception, believe that most companies victimized by slander are done so unjustly. They also state that ORM is a means by which companies can "clean the mess" left by baseless slander. 

Lynn and Ruddie emphasize that most potential consumers only search the first page or two of Google search engine results. By eradicating negative listings from these pages, and replacing them with truthful, positive ones, companies can effectively restore their reputations within a matter of weeks, if not days. They also state that ORM services can help startups gain instant recognition on the web. This is done through flooding the web with SEO optimized literature that promotes the new brand.

In all likelihood, the Internet will continue to expand, and eventually almost everyone will use it to read reviews on doctors, lawyers, electronics and much more. Thus, Lynn and Ruddie encourage companies to place an extra emphasis on protecting their online reputation by contacting a reputable ORM agency such as Profile Defenders.

About Profile Defenders:

Profile Defenders is an Online Reputation Management Company who has been featured in Entrepreneur magazine, the Wall Street Journal, Bloomberg, Yahoo! Finance, and Inc. Magazine. With offices located in New York City, Fort Lauderdale, Florida and Washington D.C. Their website is located at

You can reach them via the phone for a free reputation management quote at 202-709-6571.

Contact Information

  • Contact:
    David Lynn