SOURCE: The Advertising Research Foundation

The Advertising Research Foundation

March 17, 2015 22:00 ET

David Ogilvy Awards Presented at The ARF Re:Think 2015

Grand Winner Awarded to Pantene for "Beautiful Hair Whatever the Weather"

NEW YORK, NY--(Marketwired - Mar 17, 2015) - Closing out day two of The Advertising Research Foundation's (The ARF) Re:Think 2015 conference was the announcement of the Foundation's annual David Ogilvy Awards for Excellence in Advertising Research. Named for advertising legend David Ogilvy, the annual awards honor the creative use of research in the advertising development process by research firms, advertising agencies and advertisers.

The 2015 winners showcase how insights can transform advertising. Winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

This year's Grand Winner was awarded to Pantene for its "Beautiful Hair Whatever the Weather" campaign.

The following is a list of Gold and Silver winners in each category:

Alcohol & Beverages

  • Gold: Keurig for "Brewer on Doorstep"
  • Silver: Starbucks & The Voice for "Brewing Up Multiplatform Insights"

Appliances, Electronics & Technology

  • Gold: Cox Communications for "Cox Early Life Program"
  • Silver: Samsung for "Best Black Friday Ever"


  • Gold:  Toyota for "Jan at the Front Desk"
  • Silver: BMW Motorrad for "Consumer Campaign"

Entertainment & Sports

  • Gold: College Football Playoff on ESPN for "Who's In?"
  • Silver: Comedy Central for "Key & Peele Season 4: ('Where you at?')"

Fashion, Style & Beauty

  • Gold: Pantene for "Beautiful Hair Whatever the Weather"
  • Silver: Make Up For Ever for "Make Up Bag Remix"

Financial Services

  • Gold: Bank of America for "BankAmericard Better Balance Rewards"
  • Silver: Johnson Insurance for "Random Acts of Service"

Food & Grocery

  • Gold: Knorr for "See a Different Side"
  • Silver: Cracker Barrel for "Deliciously Different - You Be the Judge"

Government & Nonprofit

  • Gold: The Shelter Pet Project for "Meet a Shelter Pet"
  • Silver: The Canadian Cancer Society for "Fearless Challenge"

Health & Personal

  • Gold: Emergen-C for "Making Healthy Contagious"
  • Silver: Dove Men+Care for "Calls for Dad"


  • Gold: Omo for "Dirt is Good"


  • Gold: Emergen-C for "Making Healthy Contagious"
  • Silver: XELJANZ for "Body Language"

Professional Services

  • Gold: Accenture for "Accenture Strategy and Accenture Digital Launch"

Retail & Ecommerce

  • Gold: Kmart/Joe Boxer for "Show Your Joe"
  • Silver: Ritani for "Life's Defining Moments"

Travel & Leisure

  • Gold: The RBFF (Recreational Boating & Fishing Foundation) for "Vamos A Pescar"
  • Silver: AAA for "AAA Stories"

"The ARF David Ogilvy Awards recognize cutting-edge insights, and this year we are proud to once again recognize so many innovative and creative contributions to the industry," said Gayle Fuguitt, CEO and President of The ARF. "Congratulations to all of this year's winners for their success in impacting business performance and driving growth."

About The Advertising Research Foundation Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at To learn more about the ARF's annual Re:Think and to register for this year's event, please visit:

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