SOURCE: Mr Youth

Mr Youth

April 19, 2011 10:55 ET

David Weinstock Appointed Executive Creative Director of Mr Youth

Former Euro RSCG Creative Director Best Known for Growth of Dos Equis' Award-Winning "Most Interesting Man in the World" Campaign

NEW YORK, NY--(Marketwire - Apr 19, 2011) - Matt Britton, CEO and Founder of social marketing agency Mr Youth (www.mryouth.com), announced today that David Weinstock has been appointed Executive Creative Director. Weinstock starts his new position today and will be responsible for overseeing the agency's creative direction and work for all clients, including Bing, Coca-Cola and Xbox. He will report to Britton.

"David's digital roots as a developer and programmer, coupled with his innovative thinking, will really take our creative department to the next level as we continue to grow our agency," said Britton. "The work he's done for Dos Equis while at Euro is standout -- he's exactly the type of person we want leading our creative teams."

Weinstock comes to Mr Youth from Euro RSCG in New York, where he was a Creative Director, contributing to successful campaigns for high-profile clients, including Dos Equis and Kraft. His work for Dos Equis' "Most Interesting Man in The World" has received multiple awards, and helped catapult the campaign into a pop culture phenomenon.

Prior to Euro RSCG, Weinstock worked as a freelancer in the programming/digital space for eight years, building his reputation as a creative and digital expert at companies including MRM, Sagient and TheKnot.com. Before that, he received a Bachelor's degree in anthropology from the University of Chicago.

Weinstock has earned recognition for his work from Cannes, The One Show and the London International Awards, among others.

Commenting on his new role, Weinstock said: "I love working with people who are passionate about being on the front edge of digital. There's a thrill there, and Mr Youth lives for it. So when there's a place to ride that wave with like-minded people, that's the place for me. I am extremely excited about the possibilities, the people, the vibe, and can't wait to go to work."

ABOUT MR YOUTH
New York-based Mr Youth is a social marketing agency that was founded in 2002 as the antidote to traditional media burnout. Since then, Mr Youth has worked with some of the world's leading brands -- including MSN, P&G, Crayola, Ford and HP -- to help them connect with the rapidly evolving consumer by developing strategies and campaigns centered around word of mouth, social interactive and experiential marketing. Mr Youth's RepNation, the leading word of mouth network of 125,000+ savvy consumers, provides marketers a direct channel to conceive ideas, market with, and gain insights from their own consumers.

Mr Youth was recently ranked 7th among Fast Company's "Most Innovative Companies in Advertising and Marketing." Crain's New York Business named Mr Youth one of its "Best Places to Work 2010," and in 2009 Mr Youth was awarded "Social Media Agency of the Year" by Mashable's Open Web Awards. For more information, visit www.mryouth.com.

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