SOURCE: David & Goliath

David & Goliath

January 03, 2011 16:11 ET

David&Goliath Wins Multi-Million Dollar Carl's Jr. and Hardee's Accounts

Win Comes on Heels of New Business Surge for Agency

LOS ANGELES, CA--(Marketwire - January 3, 2011) - David Angelo, Chief Creative Officer of independent agency David&Goliath (, announced today that the LA office has been named agency of record for CKE Restaurants, Inc., parent company of fast food chains Carl's Jr. and Hardee's following a review.

As agency of record, David&Goliath will be responsible for all traditional media creative, with a heavy focus on broadcast. 72andSunny, the digital incumbent on the account, will continue as digital agency of record. Media duties, handled by the Interpublic Group of Co.'s Initiative, were not part of the review. Combined media spend for both brands is approximately $100M.

"This is a huge win for us, and we're absolutely thrilled to be working with Carl's Jr. and Hardee's," Angelo said. "At David&Goliath we love to take on Goliath-sized challenges, and no industry is more of a challenge than the QSR category. We can't wait to get to work."

The win comes on the heels of a new business surge for the agency, which has, over the past decade, steadily established itself as a creative and strategic powerhouse with game-changing campaigns for clients including Kia Motors, MGM Resorts, Universal Orlando and Bacardi. Last month, David&Goliath was named agency of record for the California Lottery.

"David&Goliath really seemed to understand the core of our brands' image and attitude, and that came through clearly in the pitch," said Brad Haley, Executive Vice President of Marketing for CKE Restaurants, Inc. "So, while they presented a fresh new way to portray Carl's Jr. and Hardee's in our marketing communications, they retained the edginess and risk-taking that we have become famous for over the years."

New work for Carl's Jr. and Hardee's is tentatively scheduled to launch in the spring of 2011.

About David&Goliath
Founded in 1999, David&Goliath is an independent, national and international full-service creative agency that is dedicated to thinking creatively about any and all ways to build its clients' business. Current clients include Kia Motors, The California Lottery, Universal Studios, Bacardi and MGM Hotel/Casinos to name a few. David&Goliath's mission is to be the antithesis of the traditional advertising agency -- no strings, no conflicts, no limitations. Brave in the face of goliath marketing challenges, David&Goliath is about overcoming something big. For more information, visit

About CKE Restaurants
CKE Restaurants, Inc. is a privately held company headquartered in Carpinteria, Calif. As of the end of the third quarter of fiscal 2011, CKE, through its subsidiaries, had a total of 3,153 franchised, licensed or company-operated restaurants in 42 states and in 18 countries, including 1,245 Carl's Jr. restaurants and 1,896 Hardee's restaurants. Carl's Jr. and Hardee's can be found online at and, as well as on Facebook (,, Twitter (, and YouTube (,


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