SOURCE: Usablenet


April 15, 2013 11:00 ET

David's Bridal Launches My Event on Mobile: A One-Stop Shop Bridal Experience

Powered by Usablenet, My Event for Mobile Is a Central Hub for All Bridal Activity From Engagement to the Big Day

NEW YORK, NY--(Marketwired - Apr 15, 2013) -  David's Bridal, the foremost bridal authority which outfits more than a third of the nation's brides, recently announced the expansion of My Event for mobile users. Powered by leading mobile and multi-channel technology provider, Usablenet, the mobile My Event experience allows brides to seamlessly and quickly plan for their 'big day' and engage with their bridal party, all while on the go.

My Event is an interactive platform that provides brides-to-be with all of the tools they will need to plan, organize, share, and track all activities from their engagement through to "I do." This important part of the David's Bridal service is now available on mobile, and can be accessed via the "my account" log-in. Brides can feel confident that they can plan, manage and track all the important wedding to-do's right from their phone. 

These new mobile My Event features include:

  • My Event Sign-on: Allows brides to sign-on via My Account to create a profile, create or view their event and participate in other events hosted by friends.
  • Social: Brides can log-in through Facebook and invite their friends/bridal party to ensure everyone is connected and informed of important dates and upcoming appointments in an exclusive, private environment.
  • Newsfeed: The bridal party's place for real-time updates and discussion of all wedding planning details, including the ability to upload new products and write a message to the wedding party.
  • Interactive Shopping Lists: Brides can create shopping lists for themselves, their bridesmaids or others, and keep track of everyone's purchases.
  • Mood Boards: Brides can view a popular feature on desktop -- the mood boards -- and share on mobile.
  • Customized Task Lists: Brides are constantly planning, shopping and sharing -- all of which can be organized, shared and tracked through the task list.
  • Budget Planner: Brides can stay connected to their budget plan and ensure milestone deadlines are met.
  • Shopping: Brides can shop on the David's Bridal site, its affiliates and other online stores all from one location.

"Planning a wedding can be an extremely time intensive and often overwhelming task, especially today with so many disparate wedding websites, blogs, and applications," said Johanna Runyon, Director of Digital Content at David's Bridal. "We set out to create a seamless mobile experience that allows busy brides to efficiently tackle all of their planning from anywhere, at anytime."

"When building a mobile experience it is crucial to really understand what the customer wants in the mobile context. The modern bride is both mobile and social, and wants to share her experience. David's Bridal recognized that its customers needed an experience that would allow them to plan, track and communicate the details of their 'big day' in the most seamless way, even from their mobile phone," said Carin van Vuuren, CMO of Usablenet. "We're delighted to partner with David's Bridal to deliver this experience."

About David's Bridal
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, please visit

About Usablenet
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include J. Crew, Aeropostale, M&S, ShopNBC, Delta, Dell, Mercedes-Benz and FedEx. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at or on Twitter @Usablenet.

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