David's Bridal Uses NewBrand's Software and Reports a 20% Increase in Customer Service Scores in Just Four Months Time

WASHINGTON, DC--(Marketwired - Feb 3, 2015) - David's Bridal, the largest and most successful bridal retailer in the country, is working with Customer Experience Management software provider NewBrand to improve its customers' experiences at their 300 storefront locations. During the first four months of working with NewBrand's software, David's Bridal has seen a 20% increase in retail customer service scores.

David's Bridal reports that by using NewBrand's customer experience platform, they were able to observe and act on key trends that were negatively impacting customers' in-store experiences.

"We pride ourselves on making the store experience a great one for all of our customers," said David Latta, VP Store Operations, David's Bridal. "That said, there's always room for improvement. NewBrand's software is helping us identify key weaknesses in our check-in and check-out process that were frustrating customers. We spotted the trend and are implementing changes in our stores to address the problem quickly before our busy season."

NewBrand customer experience management software does more than just social listening, analytics and reputation management. It captures, analyzes, and scores data (from review sites, social media, surveys, and other data) in categories specific to the retail industry (as well as other industries) and ties the insight to customer loyalty drivers. As a result, companies can identify, prioritize and implement changes that will have the greatest impact on their brand -- at the local, regional, and global level.

Retail companies use NewBrand to:

• Increase revenue through higher ticket totals and repeat customers
• Make better strategic decisions about merchandising
• Improve store-specific processes, such as long lines or confusing signs
• Benchmark their performance and differentiate their brand, stores, and products against the competition
• Identify trends and head-off potential issues before they damage their brands and businesses
• Know why people walk out of their stores empty-handed

About NewBrand
More than 150,000 businesses rely on NewBrand to improve brand loyalty and acquire new customers. NewBrand's customer experience management software does more than just social listening, analytics, and reputation management. It enables you to quickly identify, prioritize and implement changes that will have the greatest impact on your brand -- at the local, regional, and global level. Only NewBrand provides the in-depth insight needed to determine what matters most to your customers and potential customers. NewBrand investors include NEA and Revolution. For more information, please see newbrandanalytics.com.